Posts Tagged ‘twitter’

LSW #9 AC Platform

March 22, 2013 Leave a comment

My AC already has a facebook account so whatever platform we decide will have that option of linking their Facebook page with the new platform.  Tumblr allows this to happen. Even if we decide to create a twitter it can be linked to Tumblr as well. If my AC client ever wanted to post a video it will be possible through Tumblr. I was skeptical about it being users for mostly young kids but I know that kids have influences over their parents. For instance its the kids’ night to choose where to eat from. Well if they saw my business on Tumblr and saw that it was local maybe that would motivate them to check it out. My AC is an restaurant owner so it will definitely be appropriate for all audiences.


LSW 9: Twitter over Facebook

At this point, I don’t not plan to recommend any new social media platforms for WTVM Newsleader 9, but instead, offer advice about how to maximize the strategies for the platforms they already use.  They already have active Twitter and Facebook accounts, but the strategy does not match the social media business equation… yet!

At first, my advice was going to focus primarily on Facebook, with Twitter as a secondary platform.  However, the chart below, which I also posted last week, reveals that Twitter has much more peak times of traffic when tweeting reaches the largest audience.  Therefore, my plan is now to focus primarily on Twitter with Facebook as a secondary platform.  This actually doesn’t change much about the Facebook strategy because of the way Twitter allows users to link their tweets to Facebook, so that they also show up as Facebook status updates.

Content must be a little more fluid and flexible than the social media business equation, because the goal is to post important news updates.  It would not be beneficial to stop tweeting informative updates just because a certain quota has been met for the day.  So while the specific mix for WTVM is strong on information and converting to business (opportunities to visit the website), more attention can be given towards entertaining (positive, feel-good stories or stories about entertainment), and interacting (responses, polls, topic debates, etc.).

Categories: Christina Tags: , ,

LSW 9: Successful ways to Maximize your Twitter Presence

March 19, 2013 Leave a comment

I have chosen to utilize Twitter as a means of convenience, speed, and as an easy way to keep the members of Cougars for Christ informed, entertained, and communed with each and every day. In the article, “Be the Best at What, When, and How You Tweet,” the reader is given a list of 8 ways that they can be successful in converting to business on Twitter. I also compared Mars Hill Church’s (one of the fastest-growing, multi-campus churches in the United States) Twitter page with the guidelines written in the article. Because of their large success, I thought that they would be a good candidate to compare the success of their “business” with the success of their Twitter following. I found that their page met nearly every single step listed in the article. Some of the most important suggestions included “Creating Tweets that resonate,” “Keeping Tweets short and sweet,” “Tweeting often,” and “Following your interests.” Mars Hill Tweets often about subjects that their audience (Christians) will find resonating and meaningful. In addition, they also keep their Tweets very short. The article suggests that a recent study found that “Tweets shorter than 100 characters get a 17% higher engagement rate.” The length of Mars Hill’s Tweets are about this long or shorter and contain highly engaging content, often including links to graphics, sermons, and videos. The number of suggested daily Tweets ranged from 3-4. Mars Hill’s Tweets follow this guideline, and they also follow their members and potential members, fulfilling the articles requirement of “following your interests.” This article was very insightful when implemented within a church’s Twitter account, proved to be very successful.

Word Count: 274

LSW 9: 10 Facebook Marketing Mistakes to Avoid

March 19, 2013 Leave a comment

graphI found an article on 10 Facebook Marketing Mistakes to Avoid. The advice can help my client gain knowledge on the frequency of posting and what to post. This article has expansive information about over posting. It explains why posting less is better for businesses. It “suggests that brands start out with one or two posts a week to feel out the platform and see what works.” “Facebook indicates that the averages user “likes” four to six new Pages each month, so your content is constantly fighting for more attention.” I will suggest that my client post one creative comment per day instead of two. Downsizing to one post does not mean that my client’s page won’t be active from day to day. It suggests investing in utilizing the “like” capability to respond to comments. Tagging pictures is a creative way to inform my client’s clergy about past and current events. It’s an inventive way to get church members to come back to my client’s page
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Categories: Mayra Tags: , , , ,

LSW 8: Social Media Marketing Format Articles

March 13, 2013 Leave a comment

In regards to my authentic client, Alpha Omega Christian Sorority Incorporated, I wanted to find a marketing plan that would cater to their biggest need: raising awareness of who they are. An article written by AJ Kumar entitled “5 Daily Habits for Effective Social Media Marketing” gives five main suggestions. However I found two out of the five the most helpful.

The first suggestion was to “post stimulating content to encourage conversation.” The suggestion was very similar to Orsburn’s “interacting” part of her social media equation. The article advises the reader to interact with the audience by asking a provocative question, sharing an interesting blog article or commenting on a recent news items.

The second suggestion was to “seek out new followers,” which adheres to Orsburn’s chapter four section entitled “opposites attract.” Similar to the book, the article encourages businesses that own social media sites to seek friendships with those who (based off their interest seen through the people they follow on Twitter or the pages they liked on Facebook) would be interested in what you have to say.

I think based off my availability and my soror’s availability that following the two suggestions above would not be too time consuming to handle.

Click the link below for the full article:

Word count: 209


LSW8: Developing A University Oriented Social Media Plan

March 13, 2013 Leave a comment

Considering my authentic client, The Den at Columbus State University, and questioning how I might advise them in developing a social media marketing plan led me to an informative article on Dan Klamm’s, 6 Best Practices for Universities Embracing Social Media, is excellent advice for the university that is a social media novice. Klamm expertly explains the necessity for participating in the social media conversation, “For universities, deciding to use social media is a no-brainer. The 18-to24-year old college student demographic is all over the social web, and its younger counterpart (the high school crowd) is equally immersed. Alumni, recent and far-removed, use social networks to engage and stay connected with the world. Community members, parents of students, potential donors, faculty and staff and other constituents are just a tweet or “like” away. With so many key populations embracing social media, universities almost have no choice but to integrate these platforms into their marketing and communications plans.”

Although all universities have a social media presence, many are not used effectively to showcase the schools amenities. Social media’s importance and power led Klamm to develop a list to help universities build successful social media programs.
1. Develop a Strategy and Set Goals
2. Pick and Choose Your Platforms
3. Empower and Support Individual Departments
4. Put Guidelines in Place
5. Develop a Consistent Voice Across Platforms
6. Communicate Across Campus
These are all great tips that I plan to use for The Den’s Social Media Marketing Plan.
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LSW 8: The Time Aspect of Social Media Branding

For Communication majors, social media is everywhere.  …Okay, this is probably true for everyone reading this, but even more so for those studying the science of information exchange.  As the public begins to interact more openly with organizations, the way that Public Relations practitioners approach their jobs takes on a new form.  Social media gives PR professionals a more direct way to brand their organization; and it also gives their public a more direct way to influence the organization’s branding.  These days, a quality Public Relations practitioner is someone who knows how to converse well with the public, especially through social media.

As a local news source, WTVM News Leader 9 does not have designated PR representatives.  Instead, most of the professionals who work there engage in public relations on some level.  There’s a lot of advice on the web for building a strong social media marketing campaign for news media.  So much of the skill has to do with timing.  Jesse Holcomb says that the average amount of tweets is 33 per day for a news media outlet, and most of those tweets are linked to the website.  Since WTVM has a staff dedicated to internet media, I recommend around 50-60 tweets per day.  This is enough to stay relevant, but not so much that the public begins to tune the source out.  Also, according to Jeff Sonderman, there are certain times during the day that are better to tweet and update than other times.

Categories: Christina Tags: , ,