Values of another significant Sorority

My authentic client is Alpha Omega Christian Sorority Incorporated. Therefore, I analyzed the first 20 posts of another sorority known as Zeta Phi Beta. Just by looking at the first couple of post I noticed that their image revolved around their sorority colors which are blue and white. They had accents of blue and white in every single graphic on their facebook page. I could also tell they valued their history. This was seen through all of the post about their historical figures in their sorority including wishing historical members happy birthday, or even posting a quote from a fellow soror who is now famous such as author Zora Neale (seen in the picture below). They also valued greek life in general by celebrating other fraternity brother’s founders day.

In regards to the customers, while a lot of current soror’s valued the sorority’s social media presence, I did not see any comments or interaction with potential sorors or customers. This is definitely an area they could improve on.

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