Posts Tagged ‘social media marketing’

LSW 8: Social Media Marketing Format Articles

March 13, 2013 Leave a comment

In regards to my authentic client, Alpha Omega Christian Sorority Incorporated, I wanted to find a marketing plan that would cater to their biggest need: raising awareness of who they are. An article written by AJ Kumar entitled “5 Daily Habits for Effective Social Media Marketing” gives five main suggestions. However I found two out of the five the most helpful.

The first suggestion was to “post stimulating content to encourage conversation.” The suggestion was very similar to Orsburn’s “interacting” part of her social media equation. The article advises the reader to interact with the audience by asking a provocative question, sharing an interesting blog article or commenting on a recent news items.

The second suggestion was to “seek out new followers,” which adheres to Orsburn’s chapter four section entitled “opposites attract.” Similar to the book, the article encourages businesses that own social media sites to seek friendships with those who (based off their interest seen through the people they follow on Twitter or the pages they liked on Facebook) would be interested in what you have to say.

I think based off my availability and my soror’s availability that following the two suggestions above would not be too time consuming to handle.

Click the link below for the full article:

Word count: 209



LSW8: Universities and Social Media Marketing

March 12, 2013 Leave a comment

In 2011, the Center for Marketing Research at the University of Massachusetts Dartmouth found that 100% of colleges and universities are using some form of social media, up from 61% in 2008. However, although schools might employ some of social media, not all are able to do so effectively. An article on entitled “7 Ways Universities Are Using Facebook as a Marketing Tool” provides useful suggestions that my authentic client, the CSU Department of History and Geography, could possibly use. One suggestion is to use Facebook to show a virtual tour of your campus. The History Department is located on the Riverpark Campus, away from the main location. In order to attract new students, it might be helpful to have virtual tours of the History Department building and the surrounding area, which is very attractive and picturesque. Another useful suggestion that I found, in an article entitled “6 Best Practices For Universities Embracing Social Media” is that my authentic client should develop a consistent voice across its platforms. For example, if their Facebook site is serious and professional, then their Twitter feed should not be funny and playful or offbeat and sarcastic. Overall, according to an article by Charlie Osborne, the biggest mistake that universities make when using social media is not engaging with their students. This matches exactly with Orsburn’s book as well. The CSU Department of History and Geography will need to find ways to interact more with its current and prospective students in order to really gain the benefits of using social media. These two suggestions are a good place to start!

Word Count: 260

Acceptable and Unacceptable uses of Grammar and Punctuation

February 12, 2013 1 comment

When promoting on a social media site, you have to consider the medium you are using when deciding how to punctuate and what form of speech you should use. On sites like Twitter and Facebook, the way of communicating is more casual and acronyms and emoticons (smiley faces) are frequently used where as, some social media sites require a more professional approach.

On Twitter, users are allotted a limited number of letters so acronyms such as BRB (be right back), LOL (laugh out loud), and OMG (oh my god)  are used to accommodate for this limitation. Facebook allows for more “wiggle room” for promoting your organization, but because of the casual atmosphere, the acronyms and emoticons are still used.

When deciding on grammar, capitalization and punctuation, you have to be cautious about how you use them. Excessive use of exclamation points or capital letters can make you appear angry or  overenthusiastic, whereas no variations in your writing may appear that you aren’t able to relate to your readers. Same goes for your word choices, using “slang” might help you reach your readers, but using it on the wrong type of social media may make you appear immature and unreliable.

How Many Social Media Posts Does it Take?

February 5, 2013 Leave a comment

Among the foodservice companies that participate in social media, most seem to think one to four daily posts will adequately inform the social media world of the company’s core values. Momentus Media’s data on our WordPress blog’s resource page, advises up to twelve posts per day for any business. Many foodservice providers (restaurants, caterers, campus dining, etc..) appear to believe that one post of the daily menu/specials is all they need to do to effectively market their brand through social media. Wiley Cerilli, a contributor to and the CEO of SinglePlatform, reviewed five restaurants that successfully use social media marketing to showcase their products and services. In addition to regular posts, the restaurants that he analyzed used a variety of tactics to keep their old customers interested while simultaneously expanding their customer base; contests, games, and cooking classes are a few examples. According to Cerilli, an active social media presence, one that feels alive, will help restaurants grow. Cerilli’s approach is interesting to me in the ways that it mirrors the old mentality that a restaurant is a living entity that is meant to be nurtured and grown. (word count 189)

Authentic Client Project

February 5, 2013 Leave a comment

My Authentic Client Project will showcase the social media plan of The Den, a Columbus State University dining facility that is located on the downtown Riverpark Campus. The Den does currently have a facebook page and a twitter presence, but neither are maintained on a regular basis. In fact, the last time there was a facebook post was early January and the last tweet sent out was mid January. In addition, The Den also has a presence on Interestingly, it is Columbus State University’s College of the Arts that most consistently uses social media to promote The Den through their facebook page. Additionally, the university dining service mascot, Chef Cody, occassionally uses social media to mention The Den. Surprisingly, the foosdervice operator at Columbus State University, Aramark Corporation (headquartered in Phildelphia, PA), does not seem to have a consistent social media marketing plan either.

The Den appears to be the victim of a social media marketing that is scattered but ineffective as no one seems to control a master plan. Instead, The Den seems to rely on well intentioned volunteers to spread the message about their foodservices. (word count 188)