Posts Tagged ‘pinterest’

LSW#9: Pinterest as a Recommended Social Media Platform

March 19, 2013 3 comments

My authentic client, the CSU Department of History and Geography currently has a Facebook and Twitter account. In my report, I plan on advising the department as to how they can better utilize Facebook (not Twitter). In addition, I will recommend Pinterest as a second social media platform that they should begin to use. Pinterest use by universities and their various departments is fairly new and somewhat limited. Thus, it was difficult to find a lot of specific information as to posting frequency or other nuts and bolts advice. However, an article by Ryan Little, entitled “Colleges Try to Find Their Voice on Pinterest” provides an interesting analysis of how universities are using Pinterest to promote their school and what the responses have been. He notes that Pinterest should be used sparingly, i.e. don’t post every little thing to your board. In fact, he recommends that you should only post things that tell a story about your school or department and give others a feeling of what you are about and what you stand for. Aaron Jaco, writing for, gives 5 reasons why colleges and universities should use Pinterest. He notes that Pinterest is easy to use and is low cost and low maintenance. Any SM platform recommendation to my authentic client must have these qualities, because professors do not typically have a lot of extra time in their day to spend on social media sites! Another bit of advice that I found useful, was in an article by Brendan Schneider. He recommends that 50% of the content that is pinned should come directly from the school’s website, so that more traffic is generated to the school than outside of it. I think this will be useful advice for CSU’s Department of History because they are located on the Riverpark Campus, and this might help connect history students with the rest of the university.

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Authentic Client: Cougars for Christ

January 29, 2013 1 comment

My authentic client is Cougars for Christ (also known as C4C), an on-campus ministry here at Columbus State University. My husband, Will Borin, is the campus minister for this organization. Cougars for Christ was started as an outreach to college students on CSU’s campus in 2003 and has since grown to an organization that not only helps student’s “own their own faith,” but also provides for several charities and is active in assisting those in need within the Columbus community. Certain “buzzes” or “trends” in the campus ministry industry include reaching students by way of video presentations, sharing scripture through Bible apps, and by offering ways to serve others with time rather than with money (a poor, Christian college student’s preference).Cougars for Christ has its own Facebook page, website, and YouTube channel; however, I believe that we should also incorporate a Twitter and a Pinterest page to enlarge the ministry’s means of sharing encouragement, scripture, and ideas for future meetings, merchandise, and apparel.

Our current “competition,” if you really must call it that, is other campus ministries, such as The BCM and Chi Alpha. Both ministries are using Facebook or Twitter to promote their organizations and to obtain feedback from others. and illustrate how social media has improved the communication and outreach of these different campus ministries. Cougars for Christ’s preexisting homepage is open for the students to post anything that deem appropriate as it relates to the group, whether it’s a group invitation to a sporting event, a word or video for encouragement, or even a personal request for prayer or community. C4C’s Facebook page can be seen here:  Though it serves a great purpose for communicating among its member’s, I believe that Twitter and Pinterest would assist this ministry in encouraging and obtaining even more followers.


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Categories: Haley Tags: , , ,