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Posts Tagged ‘mashable’

LSW8: Developing A University Oriented Social Media Plan

March 13, 2013 Leave a comment

Considering my authentic client, The Den at Columbus State University, and questioning how I might advise them in developing a social media marketing plan led me to an informative article on mashable.com. Dan Klamm’s, 6 Best Practices for Universities Embracing Social Media, is excellent advice for the university that is a social media novice. Klamm expertly explains the necessity for participating in the social media conversation, “For universities, deciding to use social media is a no-brainer. The 18-to24-year old college student demographic is all over the social web, and its younger counterpart (the high school crowd) is equally immersed. Alumni, recent and far-removed, use social networks to engage and stay connected with the world. Community members, parents of students, potential donors, faculty and staff and other constituents are just a tweet or “like” away. With so many key populations embracing social media, universities almost have no choice but to integrate these platforms into their marketing and communications plans.”

Although all universities have a social media presence, many are not used effectively to showcase the schools amenities. Social media’s importance and power led Klamm to develop a list to help universities build successful social media programs.
1. Develop a Strategy and Set Goals
2. Pick and Choose Your Platforms
3. Empower and Support Individual Departments
4. Put Guidelines in Place
5. Develop a Consistent Voice Across Platforms
6. Communicate Across Campus
These are all great tips that I plan to use for The Den’s Social Media Marketing Plan.
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LSW8: Universities and Social Media Marketing

March 12, 2013 Leave a comment

In 2011, the Center for Marketing Research at the University of Massachusetts Dartmouth found that 100% of colleges and universities are using some form of social media, up from 61% in 2008. However, although schools might employ some of social media, not all are able to do so effectively. An article on mashable.com entitled “7 Ways Universities Are Using Facebook as a Marketing Tool” provides useful suggestions that my authentic client, the CSU Department of History and Geography, could possibly use. One suggestion is to use Facebook to show a virtual tour of your campus. The History Department is located on the Riverpark Campus, away from the main location. In order to attract new students, it might be helpful to have virtual tours of the History Department building and the surrounding area, which is very attractive and picturesque. Another useful suggestion that I found, in an article entitled “6 Best Practices For Universities Embracing Social Media” is that my authentic client should develop a consistent voice across its platforms. For example, if their Facebook site is serious and professional, then their Twitter feed should not be funny and playful or offbeat and sarcastic. Overall, according to an article by Charlie Osborne, the biggest mistake that universities make when using social media is not engaging with their students. This matches exactly with Orsburn’s book as well. The CSU Department of History and Geography will need to find ways to interact more with its current and prospective students in order to really gain the benefits of using social media. These two suggestions are a good place to start!

Word Count: 260

Optimal Number of Posts

February 5, 2013 Leave a comment

I think that the optimal number of social media posts per day is different for every business or organization. According to an article at Mashable.com, Facebook recommends that its business users do not overpost. They have found that it is better to focus on quality, rather than quantity. That being said, there does seem to be a “sweet spot” when it comes to social media posts. It is important that you don’t oversaturate your clients’ feeds, but you also need to post often enough so that they will actually see your posts and read your message.

My authentic client, the History and Geography Department at CSU, usually posts about 3 times per week. However, some days they will post 2 or 3 times, and then wait a week or so before posting further. After doing a bit of browsing, I noticed that other History Departments at universities across the country usually do the same thing. However, I noticed that the Department of History at the University of Birmingham posted every day on Twitter, a “today in history” series. I don’t think this is an effective way to reach out to current and prospective students. Although the posts are interesting, they are all of the same variety and do not have a personal appeal, in the sense that they do not directly refer to the department itself. This might be a cool thing to do once a week, maybe, but not every day.

Word count: 236