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Posts Tagged ‘marketing’

LSW8: Developing A University Oriented Social Media Plan

March 13, 2013 Leave a comment

Considering my authentic client, The Den at Columbus State University, and questioning how I might advise them in developing a social media marketing plan led me to an informative article on mashable.com. Dan Klamm’s, 6 Best Practices for Universities Embracing Social Media, is excellent advice for the university that is a social media novice. Klamm expertly explains the necessity for participating in the social media conversation, “For universities, deciding to use social media is a no-brainer. The 18-to24-year old college student demographic is all over the social web, and its younger counterpart (the high school crowd) is equally immersed. Alumni, recent and far-removed, use social networks to engage and stay connected with the world. Community members, parents of students, potential donors, faculty and staff and other constituents are just a tweet or “like” away. With so many key populations embracing social media, universities almost have no choice but to integrate these platforms into their marketing and communications plans.”

Although all universities have a social media presence, many are not used effectively to showcase the schools amenities. Social media’s importance and power led Klamm to develop a list to help universities build successful social media programs.
1. Develop a Strategy and Set Goals
2. Pick and Choose Your Platforms
3. Empower and Support Individual Departments
4. Put Guidelines in Place
5. Develop a Consistent Voice Across Platforms
6. Communicate Across Campus
These are all great tips that I plan to use for The Den’s Social Media Marketing Plan.
(Word Count 244)

LSW 8: Creating a Marketing Plan for a Ministry

March 12, 2013 Leave a comment

The one thing I have learned repeatedly regarding this project (that I had neglected to recognize before) is that church and ministries must market. Though many do seek to increase their size, financial status, and reputation, ministries should be seeking to market their own assistance and resources to the public. By using social media, churches can gain the interests of their followers and in turn, meet their needs. I have found two articles that lay out both a general social media plan and a plan that is specific to Twitter for churches to follow. In the first article, “5 Step Plan for Social Media Ministry,” John Saddington reviews the fundamental basics that one should know both before and during their social media endeavors. The five steps include: Knowing your audience, choosing your platforms and people, do it, get off of the computer, and metrics. The article, though basic, suggests that the administrator do all of the aforementioned in order to maintain a successful social presence and through this, will yield knowledge of the community, congregation, traffic increases and decreases, relationships within the congregation, etc.

The next article, “A Social Media Strategy: Twitter” shares a more in-depth coverage of the reasons behind using Twitter to reach an audience and how it can be done. The part of the article that I found most engaging, however, was the part that was reserved for the author to give examples of their own personal “Twitter goals” for their ministry. They included: “Gain 300 followers a month with a target audience of active users who have similar interests and do not follow too many other people, Sponsor six Tweet chats through various partnering ministries, like YouthMin.or, and Make at least 50% of tweets some sort of free resource or conversation starter.” I found both of these articles to be great resources in creating a social media plan for my own campus ministry.

Word Count: 318

What can the social media of a competitor show?

February 23, 2013 Leave a comment

In an effort to compare the social media of my authentic client, The Den at Columbus State University, to that of a competitor, I analyzed the University of Georgia’s Food Services; a process that was very informative. The department posts at least twice a day and uses a combination of text, video and photographs to inform, entertain, interact, and convert to business. In the UGA Food Services department, Facebook, You Tube, and Twitter are the two most used social media sites. Looking over these sites revealed that the University of Georgia exhibits enthusiasm and honors culture in their daily social media interactions.

During the month of February, UGA Food Services honored American culture with a typical Superbowl meal of wings and things,hosted the game show Let’s Make a Meal, celebrated Valentine’s Day, and hoisted Chef Shelly Orozco-Marrs professional accomplishments, celebrated Mardi Gras, and had a naming contest for a new campus dining hall. All of these examples show the University of Georgia’s Food Services department to be proud of their staff and products. Pride in the products produced is used to inform and convert to business. A good example is the posts made on Valentine’s Day; pictures of cappuccino’s decorated with hearts and a chocolate fountain buffet were irresistible.

The University of Georgia’s Food Services cares about their customer’s satisfaction. Their posts always invite interaction from their client base; a task they seem to be successful at. The University of Georgia’s Food Services page is filled with commentary. In a show of pride and solidarity, the department’s executive director maintains a social media presence.

Observing the social media pages of the University of Georgia’s Food Services department revealed that they view social media as a valuable part of their business and illustrated how the University of Georgia’s uses social media to inform, entertain, interact and convert to business. (Word Count 310)

How Many Social Media Posts Does it Take?

February 5, 2013 Leave a comment

Among the foodservice companies that participate in social media, most seem to think one to four daily posts will adequately inform the social media world of the company’s core values. Momentus Media’s data on our WordPress blog’s resource page, advises up to twelve posts per day for any business. Many foodservice providers (restaurants, caterers, campus dining, etc..) appear to believe that one post of the daily menu/specials is all they need to do to effectively market their brand through social media. Wiley Cerilli, a contributor to HuffingtonPost.com and the CEO of SinglePlatform, reviewed five restaurants that successfully use social media marketing to showcase their products and services. In addition to regular posts, the restaurants that he analyzed used a variety of tactics to keep their old customers interested while simultaneously expanding their customer base; contests, games, and cooking classes are a few examples. According to Cerilli, an active social media presence, one that feels alive, will help restaurants grow. Cerilli’s approach is interesting to me in the ways that it mirrors the old mentality that a restaurant is a living entity that is meant to be nurtured and grown. (word count 189)

Authentic Client Project

February 5, 2013 Leave a comment

My Authentic Client Project will showcase the social media plan of The Den, a Columbus State University dining facility that is located on the downtown Riverpark Campus. The Den does currently have a facebook page and a twitter presence, but neither are maintained on a regular basis. In fact, the last time there was a facebook post was early January and the last tweet sent out was mid January. In addition, The Den also has a presence on campusdish.com. Interestingly, it is Columbus State University’s College of the Arts that most consistently uses social media to promote The Den through their facebook page. Additionally, the university dining service mascot, Chef Cody, occassionally uses social media to mention The Den. Surprisingly, the foosdervice operator at Columbus State University, Aramark Corporation (headquartered in Phildelphia, PA), does not seem to have a consistent social media marketing plan either.

The Den appears to be the victim of a social media marketing that is scattered but ineffective as no one seems to control a master plan. Instead, The Den seems to rely on well intentioned volunteers to spread the message about their foodservices. (word count 188)

Authentic Client- Local Band, Apothecary

January 29, 2013 1 comment

My authentic client is local (Columbus,GA) rock band, Apothecary.  With SM sites like Youtube helping get musicians famous, it has become difficult to build a fanbase the way it used to be done, by playing live shows and letting people hear you. Locally (and probably nationally), in order to even get a slot to play in a bar or venue, you have to prove that you can bring in a large group of fans/paying customers. Most bands rely on Facebook for this. I’ve even seen several local bands book a performance together and encourage their Facebook friends to announce to the doorman exactly which band they are there to see.

Unfortunately music has become a numbers game. Because of this, I have taken the role of promoting this band, and have barely gotten started, so I thought it would be perfect to write my paper as I go through the steps of promoting their Facebook and Youtube accounts, getting the right paperwork for their songs (ISRCs, UPCs, EANs, etc) so I can get their music on Itunes and Pandora, creating promo packages to send to potential venues in the Southeast, and getting band merchandise to distribute at shows to get their name out. Even with the promo pack and merchandise, including band URLs is important because so many people rely on their SM sites to provide them with photos and music demos.

Since I haven’t quite attacked their SM sites yet, I thought I’d just share one of their original songs rather than URLs of their sites for now.

http://www.youtube.com/watch?v=9Osd7Ge7gdY

Social Media Speaks

January 23, 2013 Leave a comment

I must admit that I am not an expert on the subject of social media. To be honest with you, I have hardly any experience at all, but when I do participate in social media, I find the language patterns fascinating. Culture has always fascinated me. One of the ways I see the internet is as an opportunity to view culture and learn.

Social media speaks its own language that is unique in its composition and in its lack of rules. It definitely seems like the language of social media has an anything goes attitude when it gives its speakers the ability to combine letters, words, symbols, acronyms, tongues, punctuation marks, and the like. Surprisingly, this casual, free-form communication is effective. People understand each other and are having an ongoing online conversation.

To many, this is a tactic that dumbs-down our language. To me, this is sheer genius. Manipulating a language, bending it to meet your own personal rules, is the work of a person who truly understands that language. When we talk about the language of social media we talk about a whole community of people who have the same ability to manipulate the language. This yields a fascinating, no-holds-barred style of communication and a voice that is representative of the world. Word Count 213.