Posts Tagged ‘LSW’

Authentic Client: Reed Alliston’s Guitar Lessons

January 29, 2013 Leave a comment

My authentic client will be Reed Alliston’s Guitar Lessons, a new upstart venture who is currently trying to get off of the ground floor. There industry buzz supports the authentic client’s as a talented local guitarist, but in the lessons aspect is still in its infancy. I will propose that my authentic client shadow and mirror the social media plan of world renounced guitar teacher Marty Schwartz, through the use of YouTube and Facebook.

Marty utilizes many facets of social media, and his usage has boosted him into a household name in the guitar world. Marty offers private lessons both online and in person, but his use of YouTube has boosted him as being one of the premiere guitar teacher’s across the globe. He creates free video lessons and publishes them on YouTube and offers links for his more personalized and advanced lessons. His success is in the numbers, his has had over 225,000,000 views on his YouTube channel and has over 526,000 subscribers. He also uses Facebook to further interact and entertain his fans, followers, and clients with over 8,000 likes.

There are many guitar teachers on social media but none others have taken advantage of the benefits as much as Mart Schwartz. Therefore, I will propose my authentic client to use Marty’s actions as a model of success with his strategies to take advantage of social media, to boost his business model.