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Posts Tagged ‘linkedin’

LSW 9: 10 Facebook Marketing Mistakes to Avoid

March 19, 2013 Leave a comment

graphI found an article on mashable.com 10 Facebook Marketing Mistakes to Avoid. The advice can help my client gain knowledge on the frequency of posting and what to post. This article has expansive information about over posting. It explains why posting less is better for businesses. It “suggests that brands start out with one or two posts a week to feel out the platform and see what works.” “Facebook indicates that the averages user “likes” four to six new Pages each month, so your content is constantly fighting for more attention.” I will suggest that my client post one creative comment per day instead of two. Downsizing to one post does not mean that my client’s page won’t be active from day to day. It suggests investing in utilizing the “like” capability to respond to comments. Tagging pictures is a creative way to inform my client’s clergy about past and current events. It’s an inventive way to get church members to come back to my client’s page
http://mashable.com/2012/06/07/facebook-marketing-mistakes/
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Categories: Mayra Tags: , , , ,

LSW 8: PR/Marketing plans for my client #1 Bread of Life Christian Center

March 12, 2013 Leave a comment


http://blog.socialmaximizer.com/
A few options for my client are to promote Bread of Life’s community church’s ministries by using public relations and incorporating into their social media campaign. A few options for my client are to address public relations support functions. Using public relations is a more ideal approach for my client because it incorporates stewardship and trust. I will use PR elements in designing a customer delight program. The four steps used in keeping in mind my client’s budget and limitations are to deliver the following. First, the promise I will plainly state the benefits of my plan. I will take a realistic approach and not undermine my client’s faith based message. Second, customer expectations will include the actual promise of delivery and address the customers’ perceptions of service quality in general. Third my delivery, I will recognize those who actually serve their clergy. Keeping my client motivated means using team work, continuous evaluation and using a method for measuring customer delight. Lastly, maintenance, this is where reputations are sealed based on my operational recommendations. My ideas will enhance my client’s social media platform because it will not incorporate additional funding. Their marketing budget is set in place and they have the fundamentals to promote their ministry. What is lacking is targeting their ideas to a specific targeted audience.

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Categories: Mayra Tags: , , ,

Acceptable and Unacceptable uses of Grammar and Punctuation

February 12, 2013 1 comment

When promoting on a social media site, you have to consider the medium you are using when deciding how to punctuate and what form of speech you should use. On sites like Twitter and Facebook, the way of communicating is more casual and acronyms and emoticons (smiley faces) are frequently used where as, some social media sites require a more professional approach.

On Twitter, users are allotted a limited number of letters so acronyms such as BRB (be right back), LOL (laugh out loud), and OMG (oh my god)  are used to accommodate for this limitation. Facebook allows for more “wiggle room” for promoting your organization, but because of the casual atmosphere, the acronyms and emoticons are still used.

When deciding on grammar, capitalization and punctuation, you have to be cautious about how you use them. Excessive use of exclamation points or capital letters can make you appear angry or  overenthusiastic, whereas no variations in your writing may appear that you aren’t able to relate to your readers. Same goes for your word choices, using “slang” might help you reach your readers, but using it on the wrong type of social media may make you appear immature and unreliable.

Acceptable and Unacceptable Conventions of Language in SM

February 10, 2013 1 comment

Some of the acceptable conventions of grammar, mechanics, and punctuation seen in SM are the use of caps lock, HTML code, acronyms, and the marriage of punctuation marks to symbolize emotions and expressions. SM has a very casual approach towards the use of language and almost anything is acceptable. The use these stylistic choices is a reflection of a person’s attitudes and the message they are conveying. Generally speaking, we speak conversationally in the realm of SM because we treat the interactions as though we were face to face with the people we are conveying our message to.

These stylistic choices also depend on the writer, the message, the meaning, the intention, and the platform used. For instance, even though some consider LinkedIn to be SM, it wouldn’t be acceptable to use caps lock, acronyms like “LOL”, and smiley faces because the climate, purpose, and audience of the site is different than that of Facebook or Twitter.

Moreover, what’s appropriate for one entity isn’t appropriate for another. This is because we hold different people to different standards. For example, we would expect to see a wall post by one of our friends ending their sentence with a “ 🙂 “ if they were happy about something. This wouldn’t be as accepted if we saw a similar post by an organization like CNN for instance. If CNN was proud to announce something, they would typically end the sentence with an exclamation point.

Social Media Language Patterns

January 22, 2013 Leave a comment

What types of patterns of language or rhetorical features could we look for when we analyze a social media site? Looking at reviews can help analyze people’s perception of the public opinions tone pattern. “Taking a look at what people are saying,” as discussed in chapter 2 on page 15, addresses competitor product evaluations. These patterns will help rhetorically assess good and bad reviews on social media sites. “Listening” is the key to analyzing a site in creating public opinion.

What sorts of common terms could we apply appropriately? Understanding social media buzzwords can go far in evaluating its language patterns. Customers can show a company what they think by using term acronyms. Social insight will help a company know its customers instant feedback whether good or bad in determining its vision. Social media terminology gets updated quickly depending on the fad . Assessing key words can better equip the user and seller in determining quicker result rates of specific online demands. Key terms such as Widget, vlogging, Wiki etc. are just a few common terms used online. Customers are becoming much savvier when it comes to giving company feedback. Companies have to make constant adjustments to create a satisfactory appearance to keep their clients happy because they can give their customer approval or dissatisfaction in an instant.

Categories: Mayra Tags: , ,

Optimal Uses for Facebook, Twitter, and LinkedIn

January 14, 2013 Leave a comment

With a variety of social media platforms to connect to and utilize for social, business, and personal affairs, it is often confusing to know exactly which one to use for the aforementioned purposes. Though there exist a number of platforms, Facebook, Twitter, and LinkedIn are three of the more well-known sites. Facebook, though started as a networking site for college students, has since evolved into one of  the world’s most convenient ways to connect to and see what is happening in the lives of others, including family, friends, businesses, and celebrities. It is almost a sure way to reach those with whom you may not have a phone number or address. It has also become a marketing tool for those companies who wish to “friend” their customers in order to make them feel like more than just a consumer of their products. With the options to “favorite” specific people, account holders can be updated constantly as to what their “favorite friends” are doing. It is also a great way to share pictures with others.

Though Twitter falls under a similar category, its differences are apparent. “Tweeting” is to update one’s status sometimes minute-by-minute to let others know what you are doing. Twitter allows its users to follow celebrities and does not require them to send friend requests, as Facebook does. Twitter also, in my opinion, is not as user friendly as Facebook appears to be. (Hence the reason that more people invest their time in updating their Facebook statuses every two seconds when they really should be using Twitter instead).

LinkedIn, however, differs from both Facebook and Twitter, as its sole purpose is not to create social connections for personal pleasure but to assist its users in pursuing social connections within professional circles. Though it seems to be working well for many, it does not replace  personal connections between professionals.

Categories: Haley Tags: , , ,

Social Media; What For?

January 14, 2013 Leave a comment

Due to its origins, social media seems to have been created solely for personal social interaction. Although personal relationships are the main focus of many social media accounts,  the social media we know today encompasses much more than personal, online relationships. Social media has grown to include business relations too.  Social media’s capacity to touch many of the facets of people’s lives is more powerful than ever expected; and it’s still growing.   

Facebook and Twitter are invaluable marketing tools for any brand or business. LinkedIn is a form of social media that is a valuable self and professional marketing tool. These online programs of self or business promotion are easily used, widely available and free to anyone inclined to participate.  With many more participants than not, any business that so desired could generate information and interest for an effective marketing campaign on facebook or twitter.  From perspective of customer contact, social media created the ground breaking ability for instant real time communication between customer and business; an ability that is proving to be revolutionary in the business world.