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Posts Tagged ‘jargon’

Acceptable and Unacceptable uses of Grammar and Punctuation

February 12, 2013 1 comment

When promoting on a social media site, you have to consider the medium you are using when deciding how to punctuate and what form of speech you should use. On sites like Twitter and Facebook, the way of communicating is more casual and acronyms and emoticons (smiley faces) are frequently used where as, some social media sites require a more professional approach.

On Twitter, users are allotted a limited number of letters so acronyms such as BRB (be right back), LOL (laugh out loud), and OMG (oh my god)  are used to accommodate for this limitation. Facebook allows for more “wiggle room” for promoting your organization, but because of the casual atmosphere, the acronyms and emoticons are still used.

When deciding on grammar, capitalization and punctuation, you have to be cautious about how you use them. Excessive use of exclamation points or capital letters can make you appear angry or  overenthusiastic, whereas no variations in your writing may appear that you aren’t able to relate to your readers. Same goes for your word choices, using “slang” might help you reach your readers, but using it on the wrong type of social media may make you appear immature and unreliable.

Rhetoric and Humor in Social Media

January 22, 2013 Leave a comment

Analyzing the type of language and content that people post on SM can correlate directly to Aristotle’s five canons of rhetoric: Invention, style, arrangement, delivery, and memory. Through invention, we post opinions that are debatable; through style, we could choose to provide a link to a source to back up our findings or include a picture; the arrangement is how we would order our thoughts to best articulate our language/message; through delivery, we would utilize the caps lock key and emphasize certain punctuation marks (such as the exclamation point, question mark, dashes, and the other symbols that are coupled on the numbers row), and take advantage of the enter key to form new paragraphs to create emphasis; and with memory, we would be more than familiar with the material we are conveying as to create ethos (credibility) with the audience.

In looking more closely at the types of language and words used in customer service, one could find humor in the message. This style is harder to achieve without destroying ethos, because money is serious. And when people feel their money and time aren’t being taken seriously, that said company’s credibility goes out the window. While humor can be conveyed through customer service in SM, it requires a degree of finesse, a refined technique, and the customer’s best interest in mind. Integrating some of the customer service jargon (customer loyalty, customer expectations, customer satisfaction, mission statement, support staff (instituteofcustomerservice.com/1848/all/3/Glossary)) isn’t as hard as remaining trustworthy to one’s customers and slipping in a punch line at the same time.

Word Count: 257

The Language of Social Media

January 22, 2013 Leave a comment

Many social media sites will often use specific language or jargon to describe and discuss certain aspects of their business and/or industry and/or hobby.  For example, social media sites revolving around music or video games will probably have their own set of terms, specific to that genre of entertainment.  In addition, many social media sites might use abbreviations or acronyms to quickly refer to an idea or person.  For example, I frequently read discussions in a Facebook group for my church.  The participants in that group use acronyms like  DH and DW (Dear Husband and Dear Wife) to mean, “I love my spouse, but now I’m going to say something kind of bad about him/her”.  They also frequently use “TBM” to stand for True Believing Mormon and “NOM” which stands for New Order Mormon, in order to delineate themselves from other types of Mormons.

Word Count: 145

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