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How Many Social Media Posts Does it Take?

February 5, 2013 Leave a comment

Among the foodservice companies that participate in social media, most seem to think one to four daily posts will adequately inform the social media world of the company’s core values. Momentus Media’s data on our WordPress blog’s resource page, advises up to twelve posts per day for any business. Many foodservice providers (restaurants, caterers, campus dining, etc..) appear to believe that one post of the daily menu/specials is all they need to do to effectively market their brand through social media. Wiley Cerilli, a contributor to HuffingtonPost.com and the CEO of SinglePlatform, reviewed five restaurants that successfully use social media marketing to showcase their products and services. In addition to regular posts, the restaurants that he analyzed used a variety of tactics to keep their old customers interested while simultaneously expanding their customer base; contests, games, and cooking classes are a few examples. According to Cerilli, an active social media presence, one that feels alive, will help restaurants grow. Cerilli’s approach is interesting to me in the ways that it mirrors the old mentality that a restaurant is a living entity that is meant to be nurtured and grown. (word count 189)