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Posts Tagged ‘food’

LSW 9: Facebook First

March 25, 2013 Leave a comment

My authentic client, The Den, is located on Columbus State University’s Riverpark Campus, has a Facebook page that has sat dormant for quite a while. This is a unique situation, the page looks like someone just stopped posting. Because of this, I recommend the first social media platform to be restoring the Facebook page. As a part of the restoration process, I highly recommend that The Den’s Facebook page be reconfigured to be connected to Columbus State University’s Facebook Community. This change will more effectively aim any posts The Den makes at its target audience.

During the time that the Facebook page sat unused, The Den underwent significant changes and improvements; relocating and remodeling are the biggest changes. The Den has a new manager and a new attitude towards operations. The new environment is the opposite of the old one. The new Den is clean, bright, and inviting. The Den has a lot to be proud of and a lot of new news to share with their customers and followers. Since Facebook prioritizes posts that include pictures or links, I advise my client to use this information and re-enter the online conversation by making posts that include both posts and links. The Den should post two or three times a day, at times that are relevant to their client. For example, a mid-morning post of the daily menu could be done with a link to Campusdish.com; an Aramark run website where Columbus State University’s daily menus are already beautifully displayed. Food is visual, so The Den should not be shy about posting pictures. A good picture of the daily special can make a huge impression to the online discussion about campus dining. Because The Den has sat silent for a while, I recommend they start out slowly, with the intent of getting people’s attention before they move forward. The ultimate goal for The Den would be success using social media.
(word count 324)

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LSW8: Developing A University Oriented Social Media Plan

March 13, 2013 Leave a comment

Considering my authentic client, The Den at Columbus State University, and questioning how I might advise them in developing a social media marketing plan led me to an informative article on mashable.com. Dan Klamm’s, 6 Best Practices for Universities Embracing Social Media, is excellent advice for the university that is a social media novice. Klamm expertly explains the necessity for participating in the social media conversation, “For universities, deciding to use social media is a no-brainer. The 18-to24-year old college student demographic is all over the social web, and its younger counterpart (the high school crowd) is equally immersed. Alumni, recent and far-removed, use social networks to engage and stay connected with the world. Community members, parents of students, potential donors, faculty and staff and other constituents are just a tweet or “like” away. With so many key populations embracing social media, universities almost have no choice but to integrate these platforms into their marketing and communications plans.”

Although all universities have a social media presence, many are not used effectively to showcase the schools amenities. Social media’s importance and power led Klamm to develop a list to help universities build successful social media programs.
1. Develop a Strategy and Set Goals
2. Pick and Choose Your Platforms
3. Empower and Support Individual Departments
4. Put Guidelines in Place
5. Develop a Consistent Voice Across Platforms
6. Communicate Across Campus
These are all great tips that I plan to use for The Den’s Social Media Marketing Plan.
(Word Count 244)

What can the social media of a competitor show?

February 23, 2013 Leave a comment

In an effort to compare the social media of my authentic client, The Den at Columbus State University, to that of a competitor, I analyzed the University of Georgia’s Food Services; a process that was very informative. The department posts at least twice a day and uses a combination of text, video and photographs to inform, entertain, interact, and convert to business. In the UGA Food Services department, Facebook, You Tube, and Twitter are the two most used social media sites. Looking over these sites revealed that the University of Georgia exhibits enthusiasm and honors culture in their daily social media interactions.

During the month of February, UGA Food Services honored American culture with a typical Superbowl meal of wings and things,hosted the game show Let’s Make a Meal, celebrated Valentine’s Day, and hoisted Chef Shelly Orozco-Marrs professional accomplishments, celebrated Mardi Gras, and had a naming contest for a new campus dining hall. All of these examples show the University of Georgia’s Food Services department to be proud of their staff and products. Pride in the products produced is used to inform and convert to business. A good example is the posts made on Valentine’s Day; pictures of cappuccino’s decorated with hearts and a chocolate fountain buffet were irresistible.

The University of Georgia’s Food Services cares about their customer’s satisfaction. Their posts always invite interaction from their client base; a task they seem to be successful at. The University of Georgia’s Food Services page is filled with commentary. In a show of pride and solidarity, the department’s executive director maintains a social media presence.

Observing the social media pages of the University of Georgia’s Food Services department revealed that they view social media as a valuable part of their business and illustrated how the University of Georgia’s uses social media to inform, entertain, interact and convert to business. (Word Count 310)

How Many Social Media Posts Does it Take?

February 5, 2013 Leave a comment

Among the foodservice companies that participate in social media, most seem to think one to four daily posts will adequately inform the social media world of the company’s core values. Momentus Media’s data on our WordPress blog’s resource page, advises up to twelve posts per day for any business. Many foodservice providers (restaurants, caterers, campus dining, etc..) appear to believe that one post of the daily menu/specials is all they need to do to effectively market their brand through social media. Wiley Cerilli, a contributor to HuffingtonPost.com and the CEO of SinglePlatform, reviewed five restaurants that successfully use social media marketing to showcase their products and services. In addition to regular posts, the restaurants that he analyzed used a variety of tactics to keep their old customers interested while simultaneously expanding their customer base; contests, games, and cooking classes are a few examples. According to Cerilli, an active social media presence, one that feels alive, will help restaurants grow. Cerilli’s approach is interesting to me in the ways that it mirrors the old mentality that a restaurant is a living entity that is meant to be nurtured and grown. (word count 189)

Authentic Client Project

February 5, 2013 Leave a comment

My Authentic Client Project will showcase the social media plan of The Den, a Columbus State University dining facility that is located on the downtown Riverpark Campus. The Den does currently have a facebook page and a twitter presence, but neither are maintained on a regular basis. In fact, the last time there was a facebook post was early January and the last tweet sent out was mid January. In addition, The Den also has a presence on campusdish.com. Interestingly, it is Columbus State University’s College of the Arts that most consistently uses social media to promote The Den through their facebook page. Additionally, the university dining service mascot, Chef Cody, occassionally uses social media to mention The Den. Surprisingly, the foosdervice operator at Columbus State University, Aramark Corporation (headquartered in Phildelphia, PA), does not seem to have a consistent social media marketing plan either.

The Den appears to be the victim of a social media marketing that is scattered but ineffective as no one seems to control a master plan. Instead, The Den seems to rely on well intentioned volunteers to spread the message about their foodservices. (word count 188)