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Posts Tagged ‘facebook’

LSW 9: Facebook First

March 25, 2013 Leave a comment

My authentic client, The Den, is located on Columbus State University’s Riverpark Campus, has a Facebook page that has sat dormant for quite a while. This is a unique situation, the page looks like someone just stopped posting. Because of this, I recommend the first social media platform to be restoring the Facebook page. As a part of the restoration process, I highly recommend that The Den’s Facebook page be reconfigured to be connected to Columbus State University’s Facebook Community. This change will more effectively aim any posts The Den makes at its target audience.

During the time that the Facebook page sat unused, The Den underwent significant changes and improvements; relocating and remodeling are the biggest changes. The Den has a new manager and a new attitude towards operations. The new environment is the opposite of the old one. The new Den is clean, bright, and inviting. The Den has a lot to be proud of and a lot of new news to share with their customers and followers. Since Facebook prioritizes posts that include pictures or links, I advise my client to use this information and re-enter the online conversation by making posts that include both posts and links. The Den should post two or three times a day, at times that are relevant to their client. For example, a mid-morning post of the daily menu could be done with a link to Campusdish.com; an Aramark run website where Columbus State University’s daily menus are already beautifully displayed. Food is visual, so The Den should not be shy about posting pictures. A good picture of the daily special can make a huge impression to the online discussion about campus dining. Because The Den has sat silent for a while, I recommend they start out slowly, with the intent of getting people’s attention before they move forward. The ultimate goal for The Den would be success using social media.
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LSW #9 AC Platform

March 22, 2013 Leave a comment

My AC already has a facebook account so whatever platform we decide will have that option of linking their Facebook page with the new platform.  Tumblr allows this to happen. Even if we decide to create a twitter it can be linked to Tumblr as well. If my AC client ever wanted to post a video it will be possible through Tumblr. I was skeptical about it being users for mostly young kids but I know that kids have influences over their parents. For instance its the kids’ night to choose where to eat from. Well if they saw my business on Tumblr and saw that it was local maybe that would motivate them to check it out. My AC is an restaurant owner so it will definitely be appropriate for all audiences.

http://www.wikihow.com/Be-Tumblr-famous

http://www.makeuseof.com/tag/10-tumblr-tips-users/

LSW#9: Pinterest as a Recommended Social Media Platform

March 19, 2013 3 comments

My authentic client, the CSU Department of History and Geography currently has a Facebook and Twitter account. In my report, I plan on advising the department as to how they can better utilize Facebook (not Twitter). In addition, I will recommend Pinterest as a second social media platform that they should begin to use. Pinterest use by universities and their various departments is fairly new and somewhat limited. Thus, it was difficult to find a lot of specific information as to posting frequency or other nuts and bolts advice. However, an article by Ryan Little, entitled “Colleges Try to Find Their Voice on Pinterest” provides an interesting analysis of how universities are using Pinterest to promote their school and what the responses have been. He notes that Pinterest should be used sparingly, i.e. don’t post every little thing to your board. In fact, he recommends that you should only post things that tell a story about your school or department and give others a feeling of what you are about and what you stand for. Aaron Jaco, writing for higheredlive.com, gives 5 reasons why colleges and universities should use Pinterest. He notes that Pinterest is easy to use and is low cost and low maintenance. Any SM platform recommendation to my authentic client must have these qualities, because professors do not typically have a lot of extra time in their day to spend on social media sites! Another bit of advice that I found useful, was in an article by Brendan Schneider. He recommends that 50% of the content that is pinned should come directly from the school’s website, so that more traffic is generated to the school than outside of it. I think this will be useful advice for CSU’s Department of History because they are located on the Riverpark Campus, and this might help connect history students with the rest of the university.

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LW 9: Pick a Tentative Primary Platform

March 19, 2013 Leave a comment

For my authentic client Alpha Omega Christian Sorority Inc., I would recommend to them the social media platform of Facebook. Even though the Richmond, VA Chapter and the National Chapter already uses Facebook, I believe they can use it more effectively.

An article entitled “How often should you post on your nonprofti’s Facebook Page, and when?” gives some great nuts-and-bolts advice that I would like to share with my client. The three suggestions that I felt catered to my clients needs the most are located below:

1)   post 3-5 times per week

2)   If your status updates get very little “Thumbs UP” or “Comments,” then expand and experiment with different kinds of content. Your work is to find out through a process of trial and error what kind of content is interesting to your supporters.

3)   Studies show that mornings are the best time to post on Facebook, but don’t just post in the mornings and never at the same time each and every day.

While, our sorority seems to be doing well in achieving some coverage, I believe by implementing these three rules they will see their awareness increase. For the full article, click the following link: http://nonprofitorgs.wordpress.com/2010/11/14/how-often-should-you-post-on-your-nonprofits-facebook-page-and-when/

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LSW #9: Nuts-and-Bolts Advice for Frequency and Content in FB Posts

I have chosen to utilize Facebook as my AC’s tentative primary platform because they already have a FB page, and my report will be focused on how to improve it based on class discussions and material from Orsburn’s text. After researching nuts-and-bolts SM media advice for the frequency of posting and what to post, I have found several interesting and beneficial marketing sites that offer information that I plan on including in my AC report.

According to the site automotivedigitalmarketing.com, writer J.D. Rucker explains the difference between accounts and pages. A person should have an account (one that requires an accepted friend request) and a business should have a page (one that has a “like” button). Rucker also explains that it is against FB’s TOS for a business to have a “real person” account and if caught, the account will be deleted and banned. Rucker then discusses the importance of responding to fan’s wall comments, likes, and dislikes of what the business posts. He states that engagement also requires more than one person. Based on this, I plan on recommending to my AC that the head from each department (if applicable) be given access to the dealership’s FB page and post and respond so that the information and engagement is diversified.

EisnerAmper.com (Accounts and Advisors) also suggest that the dealership post short articles that support its “expert” image. Some example are: how to do a pre-winter self-inspection of your vehicle and why you need to replace your timing belt on time (Inform). This site also suggests posting news on the latest product recalls and customer satisfaction surveys (Inform). Another option is to use FB’s polling function to survey customer’s vehicle and accessory preferences (Interact).

Finally, ActiveEngage.com suggests utilizing FB’s GeoTargeting tool (see picture) in order to deliver relevant content to the regional audience that can benefit most from what the dealership is posting. This site also suggests utilizing FB’s language tool to customize posts based on the dealership’s audience. This is extremely useful and beneficial for reaching the dealership’s customers that have stronger speaking and reading skills in Spanish and Vietnamese.

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Geotargeting by selecting who can view the post

Selecting who can view the post by location

LSW 9: 10 Facebook Marketing Mistakes to Avoid

March 19, 2013 Leave a comment

graphI found an article on mashable.com 10 Facebook Marketing Mistakes to Avoid. The advice can help my client gain knowledge on the frequency of posting and what to post. This article has expansive information about over posting. It explains why posting less is better for businesses. It “suggests that brands start out with one or two posts a week to feel out the platform and see what works.” “Facebook indicates that the averages user “likes” four to six new Pages each month, so your content is constantly fighting for more attention.” I will suggest that my client post one creative comment per day instead of two. Downsizing to one post does not mean that my client’s page won’t be active from day to day. It suggests investing in utilizing the “like” capability to respond to comments. Tagging pictures is a creative way to inform my client’s clergy about past and current events. It’s an inventive way to get church members to come back to my client’s page
http://mashable.com/2012/06/07/facebook-marketing-mistakes/
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Categories: Mayra Tags: , , , ,

LSW 8: Social Media Marketing Format Articles

March 13, 2013 Leave a comment

In regards to my authentic client, Alpha Omega Christian Sorority Incorporated, I wanted to find a marketing plan that would cater to their biggest need: raising awareness of who they are. An article written by AJ Kumar entitled “5 Daily Habits for Effective Social Media Marketing” gives five main suggestions. However I found two out of the five the most helpful.

The first suggestion was to “post stimulating content to encourage conversation.” The suggestion was very similar to Orsburn’s “interacting” part of her social media equation. The article advises the reader to interact with the audience by asking a provocative question, sharing an interesting blog article or commenting on a recent news items.

The second suggestion was to “seek out new followers,” which adheres to Orsburn’s chapter four section entitled “opposites attract.” Similar to the book, the article encourages businesses that own social media sites to seek friendships with those who (based off their interest seen through the people they follow on Twitter or the pages they liked on Facebook) would be interested in what you have to say.

I think based off my availability and my soror’s availability that following the two suggestions above would not be too time consuming to handle.

Click the link below for the full article: http://www.entrepreneur.com/article/22560

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