Posts Tagged ‘Department of History and Geography’

Optimal Number of Posts

February 5, 2013 Leave a comment

I think that the optimal number of social media posts per day is different for every business or organization. According to an article at, Facebook recommends that its business users do not overpost. They have found that it is better to focus on quality, rather than quantity. That being said, there does seem to be a “sweet spot” when it comes to social media posts. It is important that you don’t oversaturate your clients’ feeds, but you also need to post often enough so that they will actually see your posts and read your message.

My authentic client, the History and Geography Department at CSU, usually posts about 3 times per week. However, some days they will post 2 or 3 times, and then wait a week or so before posting further. After doing a bit of browsing, I noticed that other History Departments at universities across the country usually do the same thing. However, I noticed that the Department of History at the University of Birmingham posted every day on Twitter, a “today in history” series. I don’t think this is an effective way to reach out to current and prospective students. Although the posts are interesting, they are all of the same variety and do not have a personal appeal, in the sense that they do not directly refer to the department itself. This might be a cool thing to do once a week, maybe, but not every day.

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Authentic Client: The Department of History and Geography at Columbus State University

January 29, 2013 8 comments

My authentic client will be the Department of History and Geography at Columbus State University. I have chosen this client for two reasons. First, I have a vested interest in helping the department in general, as I am a history major, graduating in the fall, and planning on applying to the new Masters of Arts in History program. Second, the Department is small, is located on the River Park campus, and is losing money because of budget cuts. Basically, they need help!

History departments in universities around the country are experiencing a decline in students enrolled. Graduate programs, in particular, are suffering. According to an essay posted on the American Historical Association website, the number of tenure-track positions in history is declining, even as the number of PhDs conferred is rising. The article makes the case that many historians should recognize that there are other jobs available to PhD candidates, other than university teaching positions.

After doing a little research, I have noticed that many university departments use Facebook and Twitter. The History Department at CSU uses both. According to an article in US News and World Report, many graduate school applicants are using social media sites to gain “unfiltered insights on graduate school life” rather than going through the admissions office to gain this information. This analysis coincides with Osbern’s observation that a conversation is going on about an organization, whether or not they are aware of it!

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