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Posts Tagged ‘campus dining’

LSW 9: Facebook First

March 25, 2013 Leave a comment

My authentic client, The Den, is located on Columbus State University’s Riverpark Campus, has a Facebook page that has sat dormant for quite a while. This is a unique situation, the page looks like someone just stopped posting. Because of this, I recommend the first social media platform to be restoring the Facebook page. As a part of the restoration process, I highly recommend that The Den’s Facebook page be reconfigured to be connected to Columbus State University’s Facebook Community. This change will more effectively aim any posts The Den makes at its target audience.

During the time that the Facebook page sat unused, The Den underwent significant changes and improvements; relocating and remodeling are the biggest changes. The Den has a new manager and a new attitude towards operations. The new environment is the opposite of the old one. The new Den is clean, bright, and inviting. The Den has a lot to be proud of and a lot of new news to share with their customers and followers. Since Facebook prioritizes posts that include pictures or links, I advise my client to use this information and re-enter the online conversation by making posts that include both posts and links. The Den should post two or three times a day, at times that are relevant to their client. For example, a mid-morning post of the daily menu could be done with a link to Campusdish.com; an Aramark run website where Columbus State University’s daily menus are already beautifully displayed. Food is visual, so The Den should not be shy about posting pictures. A good picture of the daily special can make a huge impression to the online discussion about campus dining. Because The Den has sat silent for a while, I recommend they start out slowly, with the intent of getting people’s attention before they move forward. The ultimate goal for The Den would be success using social media.
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LSW 7: Campus Dining at The University of West Georgia

My authentic client is The Den which is located downtown at Columbus State University’s Riverpark Campus; henceforth CSU. For my second organization to analyze, I chose the University of West Georgia; henceforth UWG. This school is an excellent example as their Foodservices Department is identical to CSU’s; both are operated by Aramark, the global professional services corporation. Like CSU, the Auxiliary Services Department oversees the foodservices operator. This is pertinent information. After a long and exhaustive internet search, I discovered that UWG’s Auxiliary Services Department Facebook and Twitter pages are where social media posts related to campus dining are located; they seemed hidden. The importance of food to college students is legendary. Frankly, this discovery left me scratching my head.

The Facebook posts attempted to completely cover the Auxiliary Services Department. A strategy that lacked clear focus, and made the page seem like a catch-all. I could see that UWG did care about the traditional components of grammar in writing. The university’s posts were properly worded, punctuated, and expressed a complete thought. Basically, the few students that seemed to be aware of the dining hall posts used a combination of proper grammar and text-speak. Students tended to stay more conservative with the occasion emoticon or acronym. The posts made by UWG strive to inform the student body by including details about upcoming events, recipes, surveys, and questionnaires. I could not find evidence of the entertaining component of Orsburn’s social media equation. As far as the converting to business component, in this situation, it is a moot point; residential student customers are forced to purchase a meal plan.

I am leaving this investigation better informed but concerned. After comparing my authentic client, The Den at CSU, to UGA’s Bull Dawg Dining (LSW 6), and UWG, I discovered that only UGA’s Foodservices has an effective social media plan. An interesting fact to note, UGA is the only school amongst these three that insources campus dining; and they are obviously proud enough of their Food Services to advertise through social media.
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