Posts Tagged ‘audience’

LSW 9: Facebook First

March 25, 2013 Leave a comment

My authentic client, The Den, is located on Columbus State University’s Riverpark Campus, has a Facebook page that has sat dormant for quite a while. This is a unique situation, the page looks like someone just stopped posting. Because of this, I recommend the first social media platform to be restoring the Facebook page. As a part of the restoration process, I highly recommend that The Den’s Facebook page be reconfigured to be connected to Columbus State University’s Facebook Community. This change will more effectively aim any posts The Den makes at its target audience.

During the time that the Facebook page sat unused, The Den underwent significant changes and improvements; relocating and remodeling are the biggest changes. The Den has a new manager and a new attitude towards operations. The new environment is the opposite of the old one. The new Den is clean, bright, and inviting. The Den has a lot to be proud of and a lot of new news to share with their customers and followers. Since Facebook prioritizes posts that include pictures or links, I advise my client to use this information and re-enter the online conversation by making posts that include both posts and links. The Den should post two or three times a day, at times that are relevant to their client. For example, a mid-morning post of the daily menu could be done with a link to; an Aramark run website where Columbus State University’s daily menus are already beautifully displayed. Food is visual, so The Den should not be shy about posting pictures. A good picture of the daily special can make a huge impression to the online discussion about campus dining. Because The Den has sat silent for a while, I recommend they start out slowly, with the intent of getting people’s attention before they move forward. The ultimate goal for The Den would be success using social media.
(word count 324)


LSW8: Developing A University Oriented Social Media Plan

March 13, 2013 Leave a comment

Considering my authentic client, The Den at Columbus State University, and questioning how I might advise them in developing a social media marketing plan led me to an informative article on Dan Klamm’s, 6 Best Practices for Universities Embracing Social Media, is excellent advice for the university that is a social media novice. Klamm expertly explains the necessity for participating in the social media conversation, “For universities, deciding to use social media is a no-brainer. The 18-to24-year old college student demographic is all over the social web, and its younger counterpart (the high school crowd) is equally immersed. Alumni, recent and far-removed, use social networks to engage and stay connected with the world. Community members, parents of students, potential donors, faculty and staff and other constituents are just a tweet or “like” away. With so many key populations embracing social media, universities almost have no choice but to integrate these platforms into their marketing and communications plans.”

Although all universities have a social media presence, many are not used effectively to showcase the schools amenities. Social media’s importance and power led Klamm to develop a list to help universities build successful social media programs.
1. Develop a Strategy and Set Goals
2. Pick and Choose Your Platforms
3. Empower and Support Individual Departments
4. Put Guidelines in Place
5. Develop a Consistent Voice Across Platforms
6. Communicate Across Campus
These are all great tips that I plan to use for The Den’s Social Media Marketing Plan.
(Word Count 244)

How Important is Grammar to Social Media Marketing?

February 19, 2013 Leave a comment

Social media has infinitely expanded the way language is used.  More than ever before, social media provides businesses the opportunity to join the online conversation and speak to the world.  As exciting as this opportunity is, before jumping straight into the conversation, businesses must first decide exactly how they want to present themselves.  For everyone, grammar seems to be a large part of the decision making process.  Since the world of social media is filled with jargon, text speak, emoticons, acronyms, odd grammatical substitutions and errors, the world of language can be quite confusing. 


Social media’s unique use of language creates an opportunity for the business to decide how it wants to be viewed within the context of the online conversation.  At this point it is important to note an important fact; social media’s free form language is not generally appropriate for businesses.  For the potential customer, the type of language a business uses can be a good indicator of the company’s operational standards.


On, in her February 7, 2013 article, “Social Media Grammar Gaffes:  How to Embarrass Yourself Online-Part 2,” Amanda Clark writes about this very subject.  Amanda is surprised at the number of people that willingly massacre the English language on social media.  Additionally, she thinks the annihilations are due to people who are not proofreading or not caring.  She might be right, but no matter what, as the business world embraces social media, customers deserve a concise, properly spelled and punctuated answer.  Business relationships are fostered and grown on clarity, concision and trust.  Using proper grammar not only helps a business to say what it means it also shows customers that your business is serious about its business. 


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Adjusting your Grammar and Rhetoric to your Agenda

February 12, 2013 Leave a comment

I believe that the correct usage of grammar and mechanics is always important when addressing an audience by way of a public outlet; however, the most important things to observe that dictate one’s message are the audience and the message, itself. It is a common assumption that Facebook and Twitter accept more unconventional styles of grammar, such as emoticons, acronyms, and the lack of punctuation, while professional sites such as LinkedIn require the use of proper grammar, spellings, and punctuation. I would argue that even on platforms like Facebook and Twitter, it is always important to pay attention to the way in which you present your message. If you deliver a message that is on a level of importance to you, your audience will be more willing to take it seriously if they can see that it was written with care. Your rhetoric, punctuation, grammar, etc. will convey the level of care that you have for your message. Proper mechanics also reveal your intelligence to your audience, making your arguments more believable and credible. In Shain E. Thomas’ article, “Social Media Should not Hinder Writing,” he quotes Charlotte Hogg ,who supports this argument, asserting that “For many, proper or conventional grammar is a sign that the person is taking care with their message for their audience, and so it’s important to know when to write more casually for social networking and when to follow the traditional conventions of Standard English.” However, professional sites like Linked In, I will argue, do not always have to follow conventional grammar codes. For instance, if you are interested in obtaining a job with creating web pages, it is important that you illustrate to your audience (or potential employer) your knowledge of HTML codes and computer lingo. The same can be said for any field in which you need to display your knowledge that cannot be illustrated using traditional grammar. Conclusively, I believe that both writing in conventional grammar code and in unconventional ways, such as using computer lingo, are acceptable. However, the most important thing to remember when deciphering between the two is your audience and your message.

“Social Media Should not Hinder Writing” 

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Categories: Haley Tags: , , ,

How Many Social Media Posts Does it Take?

February 5, 2013 Leave a comment

Among the foodservice companies that participate in social media, most seem to think one to four daily posts will adequately inform the social media world of the company’s core values. Momentus Media’s data on our WordPress blog’s resource page, advises up to twelve posts per day for any business. Many foodservice providers (restaurants, caterers, campus dining, etc..) appear to believe that one post of the daily menu/specials is all they need to do to effectively market their brand through social media. Wiley Cerilli, a contributor to and the CEO of SinglePlatform, reviewed five restaurants that successfully use social media marketing to showcase their products and services. In addition to regular posts, the restaurants that he analyzed used a variety of tactics to keep their old customers interested while simultaneously expanding their customer base; contests, games, and cooking classes are a few examples. According to Cerilli, an active social media presence, one that feels alive, will help restaurants grow. Cerilli’s approach is interesting to me in the ways that it mirrors the old mentality that a restaurant is a living entity that is meant to be nurtured and grown. (word count 189)

Appropriate Rhetoric for Specified Social Media Audiences

January 22, 2013 Leave a comment

Communication style differentiates depending on which social media platform is being used. From Facebook, to LinkedIn, it is important to note the specific purposes that are unique to each site. First and foremost, however, the writer (or user) must know their audience. They must know what types of rhetoric will be recognized among their audience and which will not. As Osburn says, people who are good communicators in everyday life will be good online communicators as well. I believe that people who are already good communicators know their audiences well enough to convey the information that they wish to be absorbed effectively. For instance, LinkedIn uses social connections to introduce businesses and employers to potential employees. If a user cannot use proper grammar, mechanics, and communication skills, it is doubtful that there will be much of a connection for that person. Acronyms, emoticons, and other “recreational” internet lingo should be left out of conversations on professional sites. If you want your audience to acknowledge you, you must gain a reputable image. Part of this is knowing how to speak properly. Sites like Facebook and Twitter are appropriate sites for the aforementioned lingos and internet slang; however, if the user wants to gain the respect of their audiences through these sites, they still must be aware of who is reading their posts and how they expect to be spoken to even under the informality of Facebook or Twitter.

Word Count: 236