LSW 9: Twitter over Facebook

At this point, I don’t not plan to recommend any new social media platforms for WTVM Newsleader 9, but instead, offer advice about how to maximize the strategies for the platforms they already use.  They already have active Twitter and Facebook accounts, but the strategy does not match the social media business equation… yet!

At first, my advice was going to focus primarily on Facebook, with Twitter as a secondary platform.  However, the chart below, which I also posted last week, reveals that Twitter has much more peak times of traffic when tweeting reaches the largest audience.  Therefore, my plan is now to focus primarily on Twitter with Facebook as a secondary platform.  This actually doesn’t change much about the Facebook strategy because of the way Twitter allows users to link their tweets to Facebook, so that they also show up as Facebook status updates.

Content must be a little more fluid and flexible than the social media business equation, because the goal is to post important news updates.  It would not be beneficial to stop tweeting informative updates just because a certain quota has been met for the day.  So while the specific mix for WTVM is strong on information and converting to business (opportunities to visit the website), more attention can be given towards entertaining (positive, feel-good stories or stories about entertainment), and interacting (responses, polls, topic debates, etc.).

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Categories: Christina Tags: , ,

LSW #9: Nuts-and-Bolts Advice for Frequency and Content in FB Posts

I have chosen to utilize Facebook as my AC’s tentative primary platform because they already have a FB page, and my report will be focused on how to improve it based on class discussions and material from Orsburn’s text. After researching nuts-and-bolts SM media advice for the frequency of posting and what to post, I have found several interesting and beneficial marketing sites that offer information that I plan on including in my AC report.

According to the site automotivedigitalmarketing.com, writer J.D. Rucker explains the difference between accounts and pages. A person should have an account (one that requires an accepted friend request) and a business should have a page (one that has a “like” button). Rucker also explains that it is against FB’s TOS for a business to have a “real person” account and if caught, the account will be deleted and banned. Rucker then discusses the importance of responding to fan’s wall comments, likes, and dislikes of what the business posts. He states that engagement also requires more than one person. Based on this, I plan on recommending to my AC that the head from each department (if applicable) be given access to the dealership’s FB page and post and respond so that the information and engagement is diversified.

EisnerAmper.com (Accounts and Advisors) also suggest that the dealership post short articles that support its “expert” image. Some example are: how to do a pre-winter self-inspection of your vehicle and why you need to replace your timing belt on time (Inform). This site also suggests posting news on the latest product recalls and customer satisfaction surveys (Inform). Another option is to use FB’s polling function to survey customer’s vehicle and accessory preferences (Interact).

Finally, ActiveEngage.com suggests utilizing FB’s GeoTargeting tool (see picture) in order to deliver relevant content to the regional audience that can benefit most from what the dealership is posting. This site also suggests utilizing FB’s language tool to customize posts based on the dealership’s audience. This is extremely useful and beneficial for reaching the dealership’s customers that have stronger speaking and reading skills in Spanish and Vietnamese.

Word Count: 351

Geotargeting by selecting who can view the post

Selecting who can view the post by location

LSW 9: Successful ways to Maximize your Twitter Presence

March 19, 2013 Leave a comment

I have chosen to utilize Twitter as a means of convenience, speed, and as an easy way to keep the members of Cougars for Christ informed, entertained, and communed with each and every day. In the article, “Be the Best at What, When, and How You Tweet,” the reader is given a list of 8 ways that they can be successful in converting to business on Twitter. I also compared Mars Hill Church’s (one of the fastest-growing, multi-campus churches in the United States) Twitter page with the guidelines written in the article. Because of their large success, I thought that they would be a good candidate to compare the success of their “business” with the success of their Twitter following. I found that their page met nearly every single step listed in the article. Some of the most important suggestions included “Creating Tweets that resonate,” “Keeping Tweets short and sweet,” “Tweeting often,” and “Following your interests.” Mars Hill Tweets often about subjects that their audience (Christians) will find resonating and meaningful. In addition, they also keep their Tweets very short. The article suggests that a recent study found that “Tweets shorter than 100 characters get a 17% higher engagement rate.” The length of Mars Hill’s Tweets are about this long or shorter and contain highly engaging content, often including links to graphics, sermons, and videos. The number of suggested daily Tweets ranged from 3-4. Mars Hill’s Tweets follow this guideline, and they also follow their members and potential members, fulfilling the articles requirement of “following your interests.” This article was very insightful when implemented within a church’s Twitter account, proved to be very successful.

Word Count: 274

LSW 9: 10 Facebook Marketing Mistakes to Avoid

March 19, 2013 Leave a comment

graphI found an article on mashable.com 10 Facebook Marketing Mistakes to Avoid. The advice can help my client gain knowledge on the frequency of posting and what to post. This article has expansive information about over posting. It explains why posting less is better for businesses. It “suggests that brands start out with one or two posts a week to feel out the platform and see what works.” “Facebook indicates that the averages user “likes” four to six new Pages each month, so your content is constantly fighting for more attention.” I will suggest that my client post one creative comment per day instead of two. Downsizing to one post does not mean that my client’s page won’t be active from day to day. It suggests investing in utilizing the “like” capability to respond to comments. Tagging pictures is a creative way to inform my client’s clergy about past and current events. It’s an inventive way to get church members to come back to my client’s page
http://mashable.com/2012/06/07/facebook-marketing-mistakes/
word count 168

Categories: Mayra Tags: , , , ,

LSW 8: Marketing Plan on Facebook for Authentic Client

March 15, 2013 Leave a comment

My Authentic Client, International Healing Ministries Church, desires to increase membership and reach out to individuals in surrounding areas seeking a positively motivated, loving church home. Another goal of my Authentic Client is to increase awareness of the church and I plan to help my authentic client market using Facebook.

I found a few resourceful sites online that provided wonderful tips that will help fulfill the goal that my authentic client wants to achieve. The church does not currently use any form of social media, but are familiar with Facebook which is why I thought Facebook would be of first choice to start off with.

A few tips included in the article “15 Tips for Crazy Good Facebook Marketing” are as follows:

1. Decide why you have or want a Facebook page: (Important step! Includes defining your marketing goals and developing a corresponding strategy while deciding ways to implement it)
2. Post more than just Once a Century: Developing a consistent posting schedule is impertinent. (Ignoring your Facebook Page for months at a time sends a message to your audience that you just don’t care)
4. Leverage Facebook Insights (This one I found interesting. It’s a set of analytics that tracks usage and interaction with your Facebook Page to help you monitor the content most viewed by your viewers/ customers)
5. Send an Update: Facebook Page Administrators are able to send messages to everyone who “Likes” their Page. So when you have something of value to let your fans know about, send out an update and make them aware
6. Posting more visual content grabs the attention of others too, but it’s important to have an equal amount of visuals and text.

Read more at http://www.startupnation.com/business-articles/9680/1/facebook-marketing-15-ways.html#6oxV2diVRPtBIZm2.99

Word count :282

Categories: Teara

LSW 8: Social Media Marketing Format Articles

March 13, 2013 Leave a comment

In regards to my authentic client, Alpha Omega Christian Sorority Incorporated, I wanted to find a marketing plan that would cater to their biggest need: raising awareness of who they are. An article written by AJ Kumar entitled “5 Daily Habits for Effective Social Media Marketing” gives five main suggestions. However I found two out of the five the most helpful.

The first suggestion was to “post stimulating content to encourage conversation.” The suggestion was very similar to Orsburn’s “interacting” part of her social media equation. The article advises the reader to interact with the audience by asking a provocative question, sharing an interesting blog article or commenting on a recent news items.

The second suggestion was to “seek out new followers,” which adheres to Orsburn’s chapter four section entitled “opposites attract.” Similar to the book, the article encourages businesses that own social media sites to seek friendships with those who (based off their interest seen through the people they follow on Twitter or the pages they liked on Facebook) would be interested in what you have to say.

I think based off my availability and my soror’s availability that following the two suggestions above would not be too time consuming to handle.

Click the link below for the full article: http://www.entrepreneur.com/article/22560

Word count: 209

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LSW8: Developing A University Oriented Social Media Plan

March 13, 2013 Leave a comment

Considering my authentic client, The Den at Columbus State University, and questioning how I might advise them in developing a social media marketing plan led me to an informative article on mashable.com. Dan Klamm’s, 6 Best Practices for Universities Embracing Social Media, is excellent advice for the university that is a social media novice. Klamm expertly explains the necessity for participating in the social media conversation, “For universities, deciding to use social media is a no-brainer. The 18-to24-year old college student demographic is all over the social web, and its younger counterpart (the high school crowd) is equally immersed. Alumni, recent and far-removed, use social networks to engage and stay connected with the world. Community members, parents of students, potential donors, faculty and staff and other constituents are just a tweet or “like” away. With so many key populations embracing social media, universities almost have no choice but to integrate these platforms into their marketing and communications plans.”

Although all universities have a social media presence, many are not used effectively to showcase the schools amenities. Social media’s importance and power led Klamm to develop a list to help universities build successful social media programs.
1. Develop a Strategy and Set Goals
2. Pick and Choose Your Platforms
3. Empower and Support Individual Departments
4. Put Guidelines in Place
5. Develop a Consistent Voice Across Platforms
6. Communicate Across Campus
These are all great tips that I plan to use for The Den’s Social Media Marketing Plan.
(Word Count 244)