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Acceptable and Unacceptable uses of Grammar and Punctuation

February 12, 2013 1 comment

When promoting on a social media site, you have to consider the medium you are using when deciding how to punctuate and what form of speech you should use. On sites like Twitter and Facebook, the way of communicating is more casual and acronyms and emoticons (smiley faces) are frequently used where as, some social media sites require a more professional approach.

On Twitter, users are allotted a limited number of letters so acronyms such as BRB (be right back), LOL (laugh out loud), and OMG (oh my god)  are used to accommodate for this limitation. Facebook allows for more “wiggle room” for promoting your organization, but because of the casual atmosphere, the acronyms and emoticons are still used.

When deciding on grammar, capitalization and punctuation, you have to be cautious about how you use them. Excessive use of exclamation points or capital letters can make you appear angry or  overenthusiastic, whereas no variations in your writing may appear that you aren’t able to relate to your readers. Same goes for your word choices, using “slang” might help you reach your readers, but using it on the wrong type of social media may make you appear immature and unreliable.

Posts From Local Bands

February 5, 2013 Leave a comment

After looking into the Facebook of local band, Splendid Chaos, I found they post something about a show or an interesting music related video once or twice a day. I chose them because they play similar music as Apothecary (my authentic client), and they have grown big enough to have regular bookings in the southeast and a fanbase that travels out of town to see them.<– They are good at the “numbers game” and I want to learn from them.

I couldn’t find much about the regular expectations of posts from an up and coming band, but dummies.com suggests that  you use different music SM sites like Reverbnation and link them to your Facebook to expand your reach. Also, hiphopcrashbeats.com gives similar advice as our book and stresses that you should look at potential fans and base your posts on their interests in order to be heard rather than constantly talk about yourself.

Authentic Client- Local Band, Apothecary

January 29, 2013 1 comment

My authentic client is local (Columbus,GA) rock band, Apothecary.  With SM sites like Youtube helping get musicians famous, it has become difficult to build a fanbase the way it used to be done, by playing live shows and letting people hear you. Locally (and probably nationally), in order to even get a slot to play in a bar or venue, you have to prove that you can bring in a large group of fans/paying customers. Most bands rely on Facebook for this. I’ve even seen several local bands book a performance together and encourage their Facebook friends to announce to the doorman exactly which band they are there to see.

Unfortunately music has become a numbers game. Because of this, I have taken the role of promoting this band, and have barely gotten started, so I thought it would be perfect to write my paper as I go through the steps of promoting their Facebook and Youtube accounts, getting the right paperwork for their songs (ISRCs, UPCs, EANs, etc) so I can get their music on Itunes and Pandora, creating promo packages to send to potential venues in the Southeast, and getting band merchandise to distribute at shows to get their name out. Even with the promo pack and merchandise, including band URLs is important because so many people rely on their SM sites to provide them with photos and music demos.

Since I haven’t quite attacked their SM sites yet, I thought I’d just share one of their original songs rather than URLs of their sites for now.

http://www.youtube.com/watch?v=9Osd7Ge7gdY

Group 5 Social Media Prefrences

January 22, 2013 Leave a comment

Group 5: Taylor, Mayra, Christina

1. LinkedIn

2. Facebook

3. Twitter

Categories: Christina, Mayra, Taylor

Steps for Analzing a Social Media Site

January 22, 2013 Leave a comment

Before trying to advertise on a social media site, there are several factors to consider. What type of people use the site, how is the site used for communication, and what is the quality of communication on that site?

Different age groups use different social media websites for communication with their peers. Where Myspace was one popular for tweens and teens and Facebook was used for college students, the tables eventually turned and Myspace has become almost irrelevant and people from all ages are communicating the details of their lives on Facebook. On the other hand, Twitter is used to share step by step actions in someone’s day, Instagram allows users to share their step by steps in the form of photos, and Linkedin is filled with mostly professional achievements and skills used to improve the user’s professional network. When taking these factors into consideration, advertisements should address the appropriate age group and in the communicative form that is used on that site.

According to the article by Deltina Hay, “Social Media Analysis in Six Steps,” on Socialmedia.biz, an organization looking to advertise on a social media site should: Perform a SWOT (Strengths,Weaknesses,Opportunities and Threats) analysis, define the organization’s target market, define the organization’s online goals, assess the resources available to the organization, analyze the organization’s existing website, and analyze the organization’s existing social media efforts. This article outlines each of these steps and would be helpful to anyone wanting to advertise on a social media website.

In summary, to advertise on a social media site, you must know your audience, the method of communication on that site and the most common information shared on that site so that your advertisement is relevant to the platform that it will be seen in.

Categories: Taylor

Temporary Post

January 8, 2013 2 comments

Here is Taylor Adkins’ sample post for New Media. It works!

Categories: Taylor