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LSW 10: Heuristic Report (see dropbox file LSW10)

March 25, 2013 Leave a comment

My Heuristic Report has been uploaded in the dropbox file titled LSW10.

Categories: Mayra

LSW 9: 10 Facebook Marketing Mistakes to Avoid

March 19, 2013 Leave a comment

graphI found an article on mashable.com 10 Facebook Marketing Mistakes to Avoid. The advice can help my client gain knowledge on the frequency of posting and what to post. This article has expansive information about over posting. It explains why posting less is better for businesses. It “suggests that brands start out with one or two posts a week to feel out the platform and see what works.” “Facebook indicates that the averages user “likes” four to six new Pages each month, so your content is constantly fighting for more attention.” I will suggest that my client post one creative comment per day instead of two. Downsizing to one post does not mean that my client’s page won’t be active from day to day. It suggests investing in utilizing the “like” capability to respond to comments. Tagging pictures is a creative way to inform my client’s clergy about past and current events. It’s an inventive way to get church members to come back to my client’s page
http://mashable.com/2012/06/07/facebook-marketing-mistakes/
word count 168

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LSW 8: PR/Marketing plans for my client #1 Bread of Life Christian Center

March 12, 2013 Leave a comment


http://blog.socialmaximizer.com/
A few options for my client are to promote Bread of Life’s community church’s ministries by using public relations and incorporating into their social media campaign. A few options for my client are to address public relations support functions. Using public relations is a more ideal approach for my client because it incorporates stewardship and trust. I will use PR elements in designing a customer delight program. The four steps used in keeping in mind my client’s budget and limitations are to deliver the following. First, the promise I will plainly state the benefits of my plan. I will take a realistic approach and not undermine my client’s faith based message. Second, customer expectations will include the actual promise of delivery and address the customers’ perceptions of service quality in general. Third my delivery, I will recognize those who actually serve their clergy. Keeping my client motivated means using team work, continuous evaluation and using a method for measuring customer delight. Lastly, maintenance, this is where reputations are sealed based on my operational recommendations. My ideas will enhance my client’s social media platform because it will not incorporate additional funding. Their marketing budget is set in place and they have the fundamentals to promote their ministry. What is lacking is targeting their ideas to a specific targeted audience.

Word count: 221

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LSW 7: Joel Osteen’s Ministry

February 26, 2013 1 comment

https://www.facebook.com/JoelOsteen
I choose to research Joel Osteen’s ministry because it is a similar ministry as my client. Joel Osteen’s Ministry and the Bread of Life are both non-denominational churches. Joel Osteen’s Ministry is to spread God’s message of hope, love and victory around the world. Joel Osteen Ministries reaches people of all nationalities, races and faiths with the simple message that through Christ, all things are possible. They believe with GOD anyone can overcome any obstacle, achieve any goal and live the life of victory that God created us to live. Bread of Life Ministries also has the same platform for reaching out to the community. Informing and interacting is the most common technique used for social media. In analyzing Joel Osteen’s Ministry I found that the comments and posts are very simply written. An example of a post shows they use no more than a sentence to get their message across. “Get ready. Because you have been faithful and honored God, He is going to put you in a position you could have never gotten to on your own.” The messages are very positive messages based from bible quotes. Their messages can bring in a total of 161,867 likes. There are not many confusing word agreements or misused words or short. Overall their message is very spiritual and uplifting.

word count 219

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SM posts client image and values

February 19, 2013 1 comment


My similar client that I have been analyzing through my project is Cascade Hills. This church is the most similar to the church that I am working with. I will analyze their organization image, its values and its customer values and response to the organization’s social media presence. Their twitter page is very informative. The first twenty or so comments pertain to upcoming events outside and within the church. There are references pertaining to needed votes about a few church groups discussing events within their ministry. Club information and future Holiday series of studies are announced. They have several direct targets to mothers, youth and married/ single families. For those interested in mission trips there is instructive registration material.

This message board is used for people wanting constant feed on updates of announcements that they might not hear at church or don’t have time to view on their official website. Lists of songs that were sung in worship are included in their message board. They are using this social media forum as chapter five discussed that equates to business equation. Some may not consider a church as a business but it most certainly is because of its dealings with business aspects of time management and financial resolution. My client’s church represents what business do which is network within the community to build relationships.

This social media has effectively used the right blend of content to help convert their business to their fellow members. The values in this social media are family oriented and is maintained by church officials. There are no negative feeds or forums where the public can like as in Facebook. Their Twitter account is used for church announcements while their Facebook is used for social church member discussions and feedback.

Word Count 293

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What are the acceptable and unacceptable conventions of grammar, mechanics, and punctuation in Social Media?

February 12, 2013 Leave a comment

What are the acceptable and unacceptable conventions of grammar, mechanics, and punctuation in Social Media?
http://blog.lewispr.com/2013/01/the-ultimate-social-media-grammar-guide.html

The social media’s written word has diversified its syntax usage of grammar over the past decade due to technological advances. Writing is once again an ongoing part of our daily activities, using e-mail, texting, social media and blogging software. Now a day we communicate more through text than any ever before. The usage of social media has allowed for many revisions in how we write. Much of our communication now is written in half-sentences and symbols. Responses such LOLs, smiley faces and the other shorthanded comments have been transferred to our written official papers. Students have become so familiar with social media language that they tend to forget that its use is not proper English. Because, of social media’s convenience in using portable devices such as, smart phones and ipads/ kindles, we hurriedly thumb-type to fit 140-characters tweet or a 160-characters to text. Grammar and punctuation still matter when it comes to writing official documents. The work environment requires that professionals not only understand correct grammar usage but also be able to use slang verbiage to promote their business on social media.

Word count: 200

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Minimum number of Tweets similar to my authentic client.

February 5, 2013 Leave a comment

What is TwitterThe More Followers, the More You Tweet
I found an interesting article that supplements our LSW inquiry. This journal is about mobile technologies and how people use it to get their message across in a public forum. People’s experiences can be broadcasted in a wide network faster than ever before. Mobile phones were initially created to talk but have now been used for people to share their whereabouts and daily activities. Social mediums allow users to have their voice heard to millions. News spreads faster using our mobile phones than viewing on TV. In reading this study I have gotten more of a disclosure on how people relay their messages to hundreds of individuals. The emergence of social networks has revolutionized how we think and move throughout the world. The methods used to study are researching using GALILEO scientific journals. The statistics in this report details the increasing about of users that use Facebook and Twitter from their phone. This case study uses three “communicative practices associated with mobile phones”. There are many mobile applications that market to people who have smart phones. Companies know that they will thrive if they have a person that they can get hooked into constantly interacting with their network. “Twitter uses 140-character limit so tweets can be sent via text message.” (p. 494). Twitter was designed to be “locationless” (p. 496).
I learned that more people use internet by phone than by traditional internet connection. Lee Humphrey (2012) “Goffman applies his dramaturgical theory (1959), which suggests that people actively construct their sense of self based on whom they are interacting with, to social interaction in public space occurring among co-present individuals” (p. 496).
Humphreys, L. (2012). Connecting, Coordinating, Cataloguing: Communicative Practices on Mobile Social Networks. Journal Of Broadcasting & Electronic Media, 56(4), 494-510. doi:10.1080/08838151.2012.732144
The More Followers, the More You Tweet http://www.sysomos.com/insidetwitter/
Fast Fact: As Twitter users attract more followers, they tend to Tweet more often. This is particularly evident once someone has 1,000 followers the average number of Tweets/day climb from three to six. When someone has more than 1,750 followers, the number of Tweets/day rises to 10. One does not have to analyze to get a sense of nature of the church based organization that I chose for my authentic client (Bread of Life Christian Center).

Minimum number of similar organization tweets:
Columbus, GA · http://www.cascadehills.com
3,737 Tweets
297 Following
689 Followers

Word count 377

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