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LSW 9: Facebook First

My authentic client, The Den, is located on Columbus State University’s Riverpark Campus, has a Facebook page that has sat dormant for quite a while. This is a unique situation, the page looks like someone just stopped posting. Because of this, I recommend the first social media platform to be restoring the Facebook page. As a part of the restoration process, I highly recommend that The Den’s Facebook page be reconfigured to be connected to Columbus State University’s Facebook Community. This change will more effectively aim any posts The Den makes at its target audience.

During the time that the Facebook page sat unused, The Den underwent significant changes and improvements; relocating and remodeling are the biggest changes. The Den has a new manager and a new attitude towards operations. The new environment is the opposite of the old one. The new Den is clean, bright, and inviting. The Den has a lot to be proud of and a lot of new news to share with their customers and followers. Since Facebook prioritizes posts that include pictures or links, I advise my client to use this information and re-enter the online conversation by making posts that include both posts and links. The Den should post two or three times a day, at times that are relevant to their client. For example, a mid-morning post of the daily menu could be done with a link to Campusdish.com; an Aramark run website where Columbus State University’s daily menus are already beautifully displayed. Food is visual, so The Den should not be shy about posting pictures. A good picture of the daily special can make a huge impression to the online discussion about campus dining. Because The Den has sat silent for a while, I recommend they start out slowly, with the intent of getting people’s attention before they move forward. The ultimate goal for The Den would be success using social media.
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