Home > Mary, Uncategorized > LW 9: Pick a Tentative Primary Platform

LW 9: Pick a Tentative Primary Platform

For my authentic client Alpha Omega Christian Sorority Inc., I would recommend to them the social media platform of Facebook. Even though the Richmond, VA Chapter and the National Chapter already uses Facebook, I believe they can use it more effectively.

An article entitled “How often should you post on your nonprofti’s Facebook Page, and when?” gives some great nuts-and-bolts advice that I would like to share with my client. The three suggestions that I felt catered to my clients needs the most are located below:

1)   post 3-5 times per week

2)   If your status updates get very little “Thumbs UP” or “Comments,” then expand and experiment with different kinds of content. Your work is to find out through a process of trial and error what kind of content is interesting to your supporters.

3)   Studies show that mornings are the best time to post on Facebook, but don’t just post in the mornings and never at the same time each and every day.

While, our sorority seems to be doing well in achieving some coverage, I believe by implementing these three rules they will see their awareness increase. For the full article, click the following link: http://nonprofitorgs.wordpress.com/2010/11/14/how-often-should-you-post-on-your-nonprofits-facebook-page-and-when/

Word count: 194

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