Home > Heidi > LSW#9: Pinterest as a Recommended Social Media Platform

LSW#9: Pinterest as a Recommended Social Media Platform

My authentic client, the CSU Department of History and Geography currently has a Facebook and Twitter account. In my report, I plan on advising the department as to how they can better utilize Facebook (not Twitter). In addition, I will recommend Pinterest as a second social media platform that they should begin to use. Pinterest use by universities and their various departments is fairly new and somewhat limited. Thus, it was difficult to find a lot of specific information as to posting frequency or other nuts and bolts advice. However, an article by Ryan Little, entitled “Colleges Try to Find Their Voice on Pinterest” provides an interesting analysis of how universities are using Pinterest to promote their school and what the responses have been. He notes that Pinterest should be used sparingly, i.e. don’t post every little thing to your board. In fact, he recommends that you should only post things that tell a story about your school or department and give others a feeling of what you are about and what you stand for. Aaron Jaco, writing for higheredlive.com, gives 5 reasons why colleges and universities should use Pinterest. He notes that Pinterest is easy to use and is low cost and low maintenance. Any SM platform recommendation to my authentic client must have these qualities, because professors do not typically have a lot of extra time in their day to spend on social media sites! Another bit of advice that I found useful, was in an article by Brendan Schneider. He recommends that 50% of the content that is pinned should come directly from the school’s website, so that more traffic is generated to the school than outside of it. I think this will be useful advice for CSU’s Department of History because they are located on the Riverpark Campus, and this might help connect history students with the rest of the university.

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  1. March 26, 2013 at 1:17 am

    Thanks for including my post about using Pinterest for your school and good luck with your project!

  2. April 20, 2013 at 3:13 pm

    There is definately a great deal to learn about this issue.
    I really like all the points you have made.

  3. January 27, 2014 at 3:48 pm

    Thanks for including my article in your post. The most important thing to consider, when weighing a move into Pinterest, is the audience. Is your audience there?

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