Home > Haley > LSW 9: Successful ways to Maximize your Twitter Presence

LSW 9: Successful ways to Maximize your Twitter Presence

I have chosen to utilize Twitter as a means of convenience, speed, and as an easy way to keep the members of Cougars for Christ informed, entertained, and communed with each and every day. In the article, “Be the Best at What, When, and How You Tweet,” the reader is given a list of 8 ways that they can be successful in converting to business on Twitter. I also compared Mars Hill Church’s (one of the fastest-growing, multi-campus churches in the United States) Twitter page with the guidelines written in the article. Because of their large success, I thought that they would be a good candidate to compare the success of their “business” with the success of their Twitter following. I found that their page met nearly every single step listed in the article. Some of the most important suggestions included “Creating Tweets that resonate,” “Keeping Tweets short and sweet,” “Tweeting often,” and “Following your interests.” Mars Hill Tweets often about subjects that their audience (Christians) will find resonating and meaningful. In addition, they also keep their Tweets very short. The article suggests that a recent study found that “Tweets shorter than 100 characters get a 17% higher engagement rate.” The length of Mars Hill’s Tweets are about this long or shorter and contain highly engaging content, often including links to graphics, sermons, and videos. The number of suggested daily Tweets ranged from 3-4. Mars Hill’s Tweets follow this guideline, and they also follow their members and potential members, fulfilling the articles requirement of “following your interests.” This article was very insightful when implemented within a church’s Twitter account, proved to be very successful.

Word Count: 274

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