Home > Teara > LSW 8: Marketing Plan on Facebook for Authentic Client

LSW 8: Marketing Plan on Facebook for Authentic Client

My Authentic Client, International Healing Ministries Church, desires to increase membership and reach out to individuals in surrounding areas seeking a positively motivated, loving church home. Another goal of my Authentic Client is to increase awareness of the church and I plan to help my authentic client market using Facebook.

I found a few resourceful sites online that provided wonderful tips that will help fulfill the goal that my authentic client wants to achieve. The church does not currently use any form of social media, but are familiar with Facebook which is why I thought Facebook would be of first choice to start off with.

A few tips included in the article “15 Tips for Crazy Good Facebook Marketing” are as follows:

1. Decide why you have or want a Facebook page: (Important step! Includes defining your marketing goals and developing a corresponding strategy while deciding ways to implement it)
2. Post more than just Once a Century: Developing a consistent posting schedule is impertinent. (Ignoring your Facebook Page for months at a time sends a message to your audience that you just don’t care)
4. Leverage Facebook Insights (This one I found interesting. It’s a set of analytics that tracks usage and interaction with your Facebook Page to help you monitor the content most viewed by your viewers/ customers)
5. Send an Update: Facebook Page Administrators are able to send messages to everyone who “Likes” their Page. So when you have something of value to let your fans know about, send out an update and make them aware
6. Posting more visual content grabs the attention of others too, but it’s important to have an equal amount of visuals and text.

Read more at http://www.startupnation.com/business-articles/9680/1/facebook-marketing-15-ways.html#6oxV2diVRPtBIZm2.99

Word count :282

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