Home > Traci > LSW8: Developing A University Oriented Social Media Plan

LSW8: Developing A University Oriented Social Media Plan

Considering my authentic client, The Den at Columbus State University, and questioning how I might advise them in developing a social media marketing plan led me to an informative article on mashable.com. Dan Klamm’s, 6 Best Practices for Universities Embracing Social Media, is excellent advice for the university that is a social media novice. Klamm expertly explains the necessity for participating in the social media conversation, “For universities, deciding to use social media is a no-brainer. The 18-to24-year old college student demographic is all over the social web, and its younger counterpart (the high school crowd) is equally immersed. Alumni, recent and far-removed, use social networks to engage and stay connected with the world. Community members, parents of students, potential donors, faculty and staff and other constituents are just a tweet or “like” away. With so many key populations embracing social media, universities almost have no choice but to integrate these platforms into their marketing and communications plans.”

Although all universities have a social media presence, many are not used effectively to showcase the schools amenities. Social media’s importance and power led Klamm to develop a list to help universities build successful social media programs.
1. Develop a Strategy and Set Goals
2. Pick and Choose Your Platforms
3. Empower and Support Individual Departments
4. Put Guidelines in Place
5. Develop a Consistent Voice Across Platforms
6. Communicate Across Campus
These are all great tips that I plan to use for The Den’s Social Media Marketing Plan.
(Word Count 244)

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