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LSW 8: Social Media Marketing Format Articles

In regards to my authentic client, Alpha Omega Christian Sorority Incorporated, I wanted to find a marketing plan that would cater to their biggest need: raising awareness of who they are. An article written by AJ Kumar entitled “5 Daily Habits for Effective Social Media Marketing” gives five main suggestions. However I found two out of the five the most helpful.

The first suggestion was to “post stimulating content to encourage conversation.” The suggestion was very similar to Orsburn’s “interacting” part of her social media equation. The article advises the reader to interact with the audience by asking a provocative question, sharing an interesting blog article or commenting on a recent news items.

The second suggestion was to “seek out new followers,” which adheres to Orsburn’s chapter four section entitled “opposites attract.” Similar to the book, the article encourages businesses that own social media sites to seek friendships with those who (based off their interest seen through the people they follow on Twitter or the pages they liked on Facebook) would be interested in what you have to say.

I think based off my availability and my soror’s availability that following the two suggestions above would not be too time consuming to handle.

Click the link below for the full article: http://www.entrepreneur.com/article/22560

Word count: 209

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