Home > Traci > LSW 7: Campus Dining at The University of West Georgia

LSW 7: Campus Dining at The University of West Georgia

My authentic client is The Den which is located downtown at Columbus State University’s Riverpark Campus; henceforth CSU. For my second organization to analyze, I chose the University of West Georgia; henceforth UWG. This school is an excellent example as their Foodservices Department is identical to CSU’s; both are operated by Aramark, the global professional services corporation. Like CSU, the Auxiliary Services Department oversees the foodservices operator. This is pertinent information. After a long and exhaustive internet search, I discovered that UWG’s Auxiliary Services Department Facebook and Twitter pages are where social media posts related to campus dining are located; they seemed hidden. The importance of food to college students is legendary. Frankly, this discovery left me scratching my head.

The Facebook posts attempted to completely cover the Auxiliary Services Department. A strategy that lacked clear focus, and made the page seem like a catch-all. I could see that UWG did care about the traditional components of grammar in writing. The university’s posts were properly worded, punctuated, and expressed a complete thought. Basically, the few students that seemed to be aware of the dining hall posts used a combination of proper grammar and text-speak. Students tended to stay more conservative with the occasion emoticon or acronym. The posts made by UWG strive to inform the student body by including details about upcoming events, recipes, surveys, and questionnaires. I could not find evidence of the entertaining component of Orsburn’s social media equation. As far as the converting to business component, in this situation, it is a moot point; residential student customers are forced to purchase a meal plan.

I am leaving this investigation better informed but concerned. After comparing my authentic client, The Den at CSU, to UGA’s Bull Dawg Dining (LSW 6), and UWG, I discovered that only UGA’s Foodservices has an effective social media plan. An interesting fact to note, UGA is the only school amongst these three that insources campus dining; and they are obviously proud enough of their Food Services to advertise through social media.
(word count 340)

Advertisements
  1. No comments yet.
  1. No trackbacks yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: