Home > Traci > How Important is Grammar to Social Media Marketing?

How Important is Grammar to Social Media Marketing?

Social media has infinitely expanded the way language is used.  More than ever before, social media provides businesses the opportunity to join the online conversation and speak to the world.  As exciting as this opportunity is, before jumping straight into the conversation, businesses must first decide exactly how they want to present themselves.  For everyone, grammar seems to be a large part of the decision making process.  Since the world of social media is filled with jargon, text speak, emoticons, acronyms, odd grammatical substitutions and errors, the world of language can be quite confusing. 

 

Social media’s unique use of language creates an opportunity for the business to decide how it wants to be viewed within the context of the online conversation.  At this point it is important to note an important fact; social media’s free form language is not generally appropriate for businesses.  For the potential customer, the type of language a business uses can be a good indicator of the company’s operational standards.

 

On smallbusiness.yahoo.com, in her February 7, 2013 article, “Social Media Grammar Gaffes:  How to Embarrass Yourself Online-Part 2,” Amanda Clark writes about this very subject.  Amanda is surprised at the number of people that willingly massacre the English language on social media.  Additionally, she thinks the annihilations are due to people who are not proofreading or not caring.  She might be right, but no matter what, as the business world embraces social media, customers deserve a concise, properly spelled and punctuated answer.  Business relationships are fostered and grown on clarity, concision and trust.  Using proper grammar not only helps a business to say what it means it also shows customers that your business is serious about its business. 

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 http://smallbusiness.yahoo.com/advisor/social-media-grammar-gaffes-embarrass-yourself-online-part-021508515.html. 

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