Home > Christina > Atlanta’s WSB-TV Channel 2: Still Number One!

Atlanta’s WSB-TV Channel 2: Still Number One!

A lot has changed in Atlanta, Georgia over the years, but one thing is still the same:  WSB-TV Channel 2 is still the number one news station on television.  Their Facebook page is active with posts that link directly to the full story on their website.  One of their updates has 842 likes, another has 87 shares, and still another has 238 comments.

Compared to WTVM in Columbus, WSB-TV posts much less frequently to their Facebook.  WSB-TV has only posted 7 times in the past 24 hours; the first 20 of their recent posts span over three days.  This is different from WTVM’s approach, where there are over 30 updates from the past 24 hours.

Why does the Atlanta station post less stories to their Facebook?  Since they’re a much bigger city, it’s definitely not because they have less to report about.  The difference shows two approaches to Social Media.  WSB-TV chooses a few top stories and posts less frequently because they seem to value to the Social Media approach that warns against posting so frequently that people begin to tune you out.  Perhaps it is also to ensure that the amount of comments they monitor remain within a range that is manageable for their staff.

One thing I observed is that stories grow in popularity when they are either uplifting or controversial.  In this way, Social Media offers the audience a new ability to communicate back to corporate media in order to tell them what they want to hear.  WSB-TV shows that they value their followers‘ feedback by continuing to include positive and noteworthy news stories among the stories they choose to post about.

This uplifting story has the most likes.

This uplifting story has the most likes.

This controversial story has the most comments and shares.

This controversial story has the most comments and shares.

Word count: 283

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