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Jargon > Slang

There are acceptable and unacceptable conventions of grammar, mechanics, and punctuation when using social media as a business tool. These rules can be a little tricky, because they may vary from one SM platform to another. For example one would want to use standard proper english grammar and punctuation on Facebook (excluding slogans etc…) but Twitter is a different animal. Twitter only allows 140 characters per Tweet, so shorting words and using abbreviations would be more acceptable in trying to stay within the maximum characters. That being said different SM platforms have different jargon and lingo that is accepted. This is NOT the same as using slang terms. Using slang terms that aren’t accepted amongst the general public are unacceptable. There are some times where it is okay to get creative in diction (word choice), syntax (how words are placed in a sentence), and word construction. Times such as creating creative and catchy slogans, motto’s, jingles, etc… that is meant to catch the audience’s attentions through creative short creative bits. If a company is just putting out statements and longer advertisements, then they should stick to proper grammar. So in short, there is a time and place for the use of jargon, but take heed with caution because overuse could cause the business to look childish, unprofessional, and uneducated.

Word Count: 218

  1. February 14, 2013 at 1:34 pm

    Are you basing your claims on personal experience and anecdotal evidence? What do the “authorities” say?

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