Home > Taylor > Acceptable and Unacceptable uses of Grammar and Punctuation

Acceptable and Unacceptable uses of Grammar and Punctuation

When promoting on a social media site, you have to consider the medium you are using when deciding how to punctuate and what form of speech you should use. On sites like Twitter and Facebook, the way of communicating is more casual and acronyms and emoticons (smiley faces) are frequently used where as, some social media sites require a more professional approach.

On Twitter, users are allotted a limited number of letters so acronyms such as BRB (be right back), LOL (laugh out loud), and OMG (oh my god)  are used to accommodate for this limitation. Facebook allows for more “wiggle room” for promoting your organization, but because of the casual atmosphere, the acronyms and emoticons are still used.

When deciding on grammar, capitalization and punctuation, you have to be cautious about how you use them. Excessive use of exclamation points or capital letters can make you appear angry or  overenthusiastic, whereas no variations in your writing may appear that you aren’t able to relate to your readers. Same goes for your word choices, using “slang” might help you reach your readers, but using it on the wrong type of social media may make you appear immature and unreliable.

  1. February 14, 2013 at 1:33 pm

    Are you basing your claims on personal experience and anecdotal evidence? What do the “authorities” say?

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