Home > Heidi > Optimal Number of Posts

Optimal Number of Posts

I think that the optimal number of social media posts per day is different for every business or organization. According to an article at Mashable.com, Facebook recommends that its business users do not overpost. They have found that it is better to focus on quality, rather than quantity. That being said, there does seem to be a “sweet spot” when it comes to social media posts. It is important that you don’t oversaturate your clients’ feeds, but you also need to post often enough so that they will actually see your posts and read your message.

My authentic client, the History and Geography Department at CSU, usually posts about 3 times per week. However, some days they will post 2 or 3 times, and then wait a week or so before posting further. After doing a bit of browsing, I noticed that other History Departments at universities across the country usually do the same thing. However, I noticed that the Department of History at the University of Birmingham posted every day on Twitter, a “today in history” series. I don’t think this is an effective way to reach out to current and prospective students. Although the posts are interesting, they are all of the same variety and do not have a personal appeal, in the sense that they do not directly refer to the department itself. This might be a cool thing to do once a week, maybe, but not every day.

Word count: 236

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