Home > Haley > Authentic Client: Cougars for Christ

Authentic Client: Cougars for Christ

My authentic client is Cougars for Christ (also known as C4C), an on-campus ministry here at Columbus State University. My husband, Will Borin, is the campus minister for this organization. Cougars for Christ was started as an outreach to college students on CSU’s campus in 2003 and has since grown to an organization that not only helps student’s “own their own faith,” but also provides for several charities and is active in assisting those in need within the Columbus community. Certain “buzzes” or “trends” in the campus ministry industry include reaching students by way of video presentations, sharing scripture through Bible apps, and by offering ways to serve others with time rather than with money (a poor, Christian college student’s preference).Cougars for Christ has its own Facebook page, website, and YouTube channel; however, I believe that we should also incorporate a Twitter and a Pinterest page to enlarge the ministry’s means of sharing encouragement, scripture, and ideas for future meetings, merchandise, and apparel.

Our current “competition,” if you really must call it that, is other campus ministries, such as The BCM and Chi Alpha. Both ministries are using Facebook or Twitter to promote their organizations and to obtain feedback from others. http://www.facebook.com/groups/2200474118/ and https://twitter.com/BCMLife illustrate how social media has improved the communication and outreach of these different campus ministries. Cougars for Christ’s preexisting homepage is open for the students to post anything that deem appropriate as it relates to the group, whether it’s a group invitation to a sporting event, a word or video for encouragement, or even a personal request for prayer or community. C4C’s Facebook page can be seen here: http://www.facebook.com/groups/127271094033101/391731507587057/?notif_t=group_activity  Though it serves a great purpose for communicating among its member’s, I believe that Twitter and Pinterest would assist this ministry in encouraging and obtaining even more followers.


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Categories: Haley Tags: , , ,
  1. February 22, 2013 at 3:01 am

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